Must-Dos for Pinning to Your Business Pinterest Account

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Pinterest can help your business get discovered by millions looking to plan, buy and do almost anything. It’s no wonder more businesses are jumping on the Pinterest bandwagon. To ensure your business stands out (in a good way), get familiar with these eight must-dos so you’re pinning to your business Pinterest account like a pro.

1. Include Pin It buttons on your site: The Pin It button is the best way for your greece phone number list business to get discovered on Pinterest. When you add the Pin It button to your site’s pages, you make it easy for people to add your content and images to Pinterest. According to Pinterest, three months after Allrecipes.com added the Pin It button, people added more than 50,000 recipes from their website, leading to 139 million impressions!

2. Pin a variety of subjects: Pinterest appeals to a wide range of interests that your followers have, so why only represent a small portion of that conversation? Pin a variety of topics, not just those expected from your business. Pinterest did this themselves for the New Year with their Things to Try in 2015. They encouraged pinners to get in the action by creating boards of their own and sharing across other social networks like Facebook.



3. Pin enough content to your boards: A common mistake businesses on Pinterest make is creating too many boards that contain just a handful of pins. A more effective approach is to start with a few, broader topic but robust boards that you can add several pins to. Later, when you’ve built up the number of pins on a board and want to get more specific, Pinterest allows you to select up to 50 pins to move to a new board. You can also copy pins so they live on two different boards, or delete them. For example, build up a hefty Holidays board, then later create a more specific Valentine’s Day board off-shoot.

4. Link your pins and include a link: It’s a total buzz kill when you click a pin and it’s a dead end. Make sure you link your pins back to your website or blog to drive visits from Pinterest to your business. Pinterest drives more referral traffic than any other social network aside from Facebook, so it’s worth it to make sure your pins are linked. In addition, include the link directly in your photo caption. It eliminates the fact that you have to click twice on a pin to reach the original site, and it doubles your chances of gaining traffic back to your site.