The best advantage of using SERPs

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The best advantage of using SERPs is that they give you local results that you can structure to suit a wide range of audiences.

For example, the screenshot above shows “best shoes in Los Angeles” as an entry. While the search results mostly show blogs related to Los Angeles, there are similar queries targeting the entire state. The blogs are primarily targeted at local audiences. However, it may be useful for someone from another country who wants to visit the city.

Existing data
While researching new local content opportunities is important, you should also examine existing content in your SaaS content marketing strategy. Understanding existing data will help you identify untapped areas and make better content decisions.

You can use tools like Google Search Console . It will show you which of your taiwan telegram existing content is giving you the most visibility. This means that Google has deemed your existing content to be relevant to this topic.

This way, you'll get existing pieces that you can modify with internationally relevant elements and use them to build and create more authoritative content.

Keyword research tool
To get inspiration that will also help you rank better than your competitors, your keyword research has to be impeccable. You need to find a balance between locally and internally relevant keywords in your content.

Keyword research can also serve as an inspiration for creating new and effective content. There are several keyword research tools to apply business automation in this area. You can type in relevant local keywords and the tool will find the topics that are generating the most audience. These tools also show you the search volume of the keywords and help you organize specific content based on shares, links, and engagements. We used keyword research tools to identify the search volume behind keywords like free procreate brushes and went on to create pages and posts for that term. This helped us get quality leads.

Customer Reviews
The main goal of content creation is to add value to the audience and increase brand visibility. Who is better equipped to deliver content opportunities than those it is targeted at?

Take customer feedback into account and see what they are asking for. Keep track of your international audience and how they engage with your brand. This will help you identify untapped opportunities to engage a global audience without changing your focus on local content.

Create local content
Now that you have identified local content opportunities, it is time to execute your vision. Remember that your main target is the local audience. Therefore, don’t forget to add different geographically relevant elements for each region you are targeting. It has to be simple and easily relatable.

Once you've done this, find some points in your content that match your international competitor's marketing strategy. Try to mix some global elements into your text. Make sure the content doesn't sound forced.

For example, if you're talking about tax software, you can't force content related to creating sales strategies.

Here are some elements of content creation to focus on when targeting a global audience:

Keywords
We cannot stress the importance of keywords enough. Find relevant local and global keywords and add them to your content naturally. The key here is to maintain a locally relevant tone while maintaining a healthy balance of globally relevant elements.

Internal links
If you have a relevant resource or page that provides value to the user, link to it in your content. This will drive traffic to your websites and increase your brand visibility.

Backlinks
Look for any opportunities to reach out to other websites or publications. Find out if they are interested in linking to your content on their website. Creating an effective digital PR strategy will help you in this regard.

Promoting local content
Once you’ve created your content, it’s time to get creative with promotions and reap the benefits. Think about your audience’s user journey. This will help you identify the most suitable channels to target both local and international audiences.

Here are some ways to promote your content:

Social networks
The entire world is present in the virtual space. So, what better option to reach a global audience with your content than social media platforms?

Creating content is just the beginning. To get the best results, you need to promote it on social media. Platforms like Facebook, Instagram, TikTok, and YouTube are great for content marketing and they automate the publishing process. If you're a B2B company, LinkedIn and Twitter will be the ideal platforms for your local content.

Audit your funding data and set a budget for social media marketing . This will help you target relevant channels and maximize ROI. Use Instagram Stories – post polls and Q&A sessions to grow your audience.

In addition to posting new content, promote your older content from time to time. Keep your global audience in mind and add catchy captions accordingly. This will entice them to click on your local content and help you gain new followers.

You should also be consistent with your publishing schedule. Check when your target audience is most active. At those times, your content will get the most engagement.