Communication strategy is the set of global objectives that defines how the company will communicate to align with its corporate goals. It focuses on the essential content of the messages, answering the questions: "What do we want to communicate?" and "Why do we want to communicate it?", thus establishing a frame of reference for all communication activities.
In contrast, the communication plan details the specific actions and tools that will be used to execute the strategy. This plan addresses more tactical questions such as: "Who is the message targeted at?", "When should it be shared?", and "On what channels will it be distributed?"
That is, the communication plan takes care of the operational and logistical hong kong whatsapp shopping data aspects to ensure that the message reaches its audience in the most effective way possible.
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6 types of communication plan
Communication plans vary widely depending on their objectives and the audiences they are aimed at. Here we describe the main types:
Internal communication plan
This plan is aimed at the company's internal staff, including employees, service and raw material suppliers, as well as shareholders and investors. Its purpose is to keep everyone who is directly involved in the operations and functioning of the business informed.
External communication plan
It focuses on communicating messages to individuals outside the company, such as customers , media , and other entities within the same sector. This type of plan is crucial to building and maintaining the company's public image .
Offline communication plan
This format involves interactions and materials that require physical presence or distribution , such as brochures, in-person events, and meetings.
Digital communication plan
Focused on strategies implemented in the digital environment. Includes everything related to communication through electronic media such as social networks , emails , and websites .
Formal communication plan
Used to convey institutional messages that have the main objective of informing. These messages are usually direct and adhere to a more serious and professional tone .
Informal communication plan
It contrasts with the formal style due to its more relaxed and casual tone . It seeks to encourage greater interaction and closeness with the public , taking advantage of a more conversational and accessible style.
