So forget any form of replacement, it is a real complementarity
Posted: Sat Jan 18, 2025 8:52 am
Digital marketing is clearly evolving towards Inbound Marketing. But before you can turn a visitor into a prospect, then into a loyal customer, the first step is always to attract the Internet user to your site .
In this respect, Inbound does not replace the pure notion of SEO , but on the other hand allows a very good introduction which is often sufficient for BtoB needs.
SEO and inbound marketing are two extremely complementary disciplines.
In fact, remember that when your prospects begin finland phone number library their “customer journey” on the web looking for a product or service, almost ¾ of them will consult Google.
And if you want them to “land” on your website, an effective SEO strategy remains essential.
An SEO marketing strategy is therefore essential because it is necessary for your customers to click on your content and for it to meet their needs.
SEO can no longer be conceived solely in terms of technical optimization, because it must also include the appeal of content that meets the needs of your customers, as well as a presence on social networks (including blogging).
This way, you will ensure that “quality” traffic will visit your site, including rapid positive repercussions in terms of B2B leads.
Ultimately, we can summarize the link between SEO and Inbound Marketing as follows:
In this respect, Inbound does not replace the pure notion of SEO , but on the other hand allows a very good introduction which is often sufficient for BtoB needs.
SEO and inbound marketing are two extremely complementary disciplines.
In fact, remember that when your prospects begin finland phone number library their “customer journey” on the web looking for a product or service, almost ¾ of them will consult Google.
And if you want them to “land” on your website, an effective SEO strategy remains essential.
An SEO marketing strategy is therefore essential because it is necessary for your customers to click on your content and for it to meet their needs.
SEO can no longer be conceived solely in terms of technical optimization, because it must also include the appeal of content that meets the needs of your customers, as well as a presence on social networks (including blogging).
This way, you will ensure that “quality” traffic will visit your site, including rapid positive repercussions in terms of B2B leads.
Ultimately, we can summarize the link between SEO and Inbound Marketing as follows: