How to use email campaigns for customer onboarding

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Upsell and cross-sell with targeted product recommendations as steve jobs once said, “people don't know what they want until you show them. ” this is the magic at work behind the effectiveness of cross-selling and upselling. Cross-selling is making customers aware of products that would complement their purchase. Upselling is the act of offering a customer a more expensive product. Both can increase customer satisfaction and your bottom line. Both can be done well via email.

Here’s how dtc brand massdrop (now called drop) uses france telemarketing list cross-selling to encourage its audience to increase their order value in this cart abandonment email: massdrop crosssell email source: really good emails brands can also send targeted marketing emails to encourage repeat business. Upsells and cross-sells work best when they are personalized. Of surveyed individuals reported returning to a site that tailored product recommendations based on their shopping history. To tap into that, check out these tips for email personalization.

And if you’re wondering which email marketing services allow you to send personalized product recommendations, check out omnisend and klaviyo. Use subscribers' feedback to improve customer service and develop new products. Product review requests and surveys give brands insight into consumer preferences. Sending some via email can help your dtc company innovate and provide better customer service. Premium men's clothing brand taylor stitch sends out this post-purchase review form, asking all the right questions: taylor stitch review form source: really good emails notice how this brand asked for feedback on fit, quality, and style.