Mailchimp: Advanced Email and Social Media Marketing Features in the Free Version
Posted: Sat Jan 18, 2025 7:25 am
Mailchimp is an email marketing and marketing automation solution for businesses of all sizes.
The free version of Mailchimp offers the following:
A/B testing module that allows you to compare different email options and choose the most optimal one.
Segmenting by attributes such as age, gender, and location will help you build customer lists.
Date-based email automation for events like birthdays and anniversaries.
Social media management for Facebook and Instagram campaigns.
Landing page designer for creating web pages for registration requests.
We included Mailchimp in this article to appreciate the breadth of email and social media marketing capabilities it offers in its free version.
MailChimp Newsletter Analytics
Mailchimp Newsletter Analytics ( Source )
Pros: Platforms reviewers find Mailchimp easy to set importance of uk phone number list for marketing up and use. They like the detailed reporting. They also like the breadth of email marketing features in the free version, with different types of emails like abandoned cart brochures, new user welcomes, and birthdays.
Cons: While reviewers like the number of template options, they feel the templates could be more trendy and attractive.
Upgrade Cost: The free version supports up to 2,000 subscribers and allows you to send up to 12,000 emails per month. If you need to manage more subscribers or emails, you will need to upgrade to one of the following plans:
Growth: $10/month for up to 500 subscribers and unlimited emails. Price increases as you add more subscribers.
Pro: Charges a premium over the Grow plan. This plan charges an additional $199 per user (compared to the Grow plan) for access to premium support, advanced segmentation, benchmark reports, and multivariate testing features.
Mobile applications: Android, iOS
BEST SUITABLE FOR: Small to medium businesses (SMBs) that need marketing automation software that specializes in email marketing and social media marketing features.
Mautic: A feature-rich open source solution
Mautic is an open source marketing automation solution for small and medium businesses. It offers a variety of marketing features such as:
An email marketing module that helps you create and send marketing campaigns.
Account-based marketing to personalize campaigns and track ROI separately for each account.
Website tracking to track website traffic and provide reports for content planning purposes.
Social network management for working with Facebook profiles.
A landing page designer to help you create registration pages.
Campaign Reporting in Mautic
Campaign Reporting in Mautic ( Source )
Pros: Mautic's biggest advantage is its breadth of capabilities. While other products on this list focus on email and/or SMS marketing, Mautic also offers social media and content marketing in the package.
Platforms reviewers find Mautic's email templates easy to use and customize. Contact lists help them customize contact fields and add notes for each customer interaction.
Cons: Reviewers point out that Mautic, being an on-premises system, requires some level of technical knowledge during installation. Additionally, many features provide a relatively longer learning curve compared to other products on this list.
Upgrade cost: Since the product is an open source solution, it is available for free.
The free version of Mailchimp offers the following:
A/B testing module that allows you to compare different email options and choose the most optimal one.
Segmenting by attributes such as age, gender, and location will help you build customer lists.
Date-based email automation for events like birthdays and anniversaries.
Social media management for Facebook and Instagram campaigns.
Landing page designer for creating web pages for registration requests.
We included Mailchimp in this article to appreciate the breadth of email and social media marketing capabilities it offers in its free version.
MailChimp Newsletter Analytics
Mailchimp Newsletter Analytics ( Source )
Pros: Platforms reviewers find Mailchimp easy to set importance of uk phone number list for marketing up and use. They like the detailed reporting. They also like the breadth of email marketing features in the free version, with different types of emails like abandoned cart brochures, new user welcomes, and birthdays.
Cons: While reviewers like the number of template options, they feel the templates could be more trendy and attractive.
Upgrade Cost: The free version supports up to 2,000 subscribers and allows you to send up to 12,000 emails per month. If you need to manage more subscribers or emails, you will need to upgrade to one of the following plans:
Growth: $10/month for up to 500 subscribers and unlimited emails. Price increases as you add more subscribers.
Pro: Charges a premium over the Grow plan. This plan charges an additional $199 per user (compared to the Grow plan) for access to premium support, advanced segmentation, benchmark reports, and multivariate testing features.
Mobile applications: Android, iOS
BEST SUITABLE FOR: Small to medium businesses (SMBs) that need marketing automation software that specializes in email marketing and social media marketing features.
Mautic: A feature-rich open source solution
Mautic is an open source marketing automation solution for small and medium businesses. It offers a variety of marketing features such as:
An email marketing module that helps you create and send marketing campaigns.
Account-based marketing to personalize campaigns and track ROI separately for each account.
Website tracking to track website traffic and provide reports for content planning purposes.
Social network management for working with Facebook profiles.
A landing page designer to help you create registration pages.
Campaign Reporting in Mautic
Campaign Reporting in Mautic ( Source )
Pros: Mautic's biggest advantage is its breadth of capabilities. While other products on this list focus on email and/or SMS marketing, Mautic also offers social media and content marketing in the package.
Platforms reviewers find Mautic's email templates easy to use and customize. Contact lists help them customize contact fields and add notes for each customer interaction.
Cons: Reviewers point out that Mautic, being an on-premises system, requires some level of technical knowledge during installation. Additionally, many features provide a relatively longer learning curve compared to other products on this list.
Upgrade cost: Since the product is an open source solution, it is available for free.