Emotional marketing: create valuable relationships to build customer loyalty
Posted: Sat Jan 18, 2025 7:18 am
Design, quality and price are still key aspects in fashion companies, but the customer demands something more. With the great competition that currently exists, the user decides to buy from those brands that they are passionate about; those that have something special; those that reach and impact. From our digital fashion marketing agency, we want to talk to you about Emotional Marketing , which is not about selling, but about generating personal relationships and customer loyalty.
Do you want to become a lovemark? Pay attention!
In fashion, we make people feel with our clothes; we get the client to develop a style, a form of expression with the combinations they make. Fashion consists of feeling, dreaming and aspiring.
For example, consumers of ethical brands dream of a better world. Consumers of kuwait email list guest brands aspire to look perfect at all their events, and mothers aspire to have their babies dressed in a catalogue.
Therefore, to start working on emotional marketing , these are the tasks you have to start with:
First of all, think about your customer. Ideally, you should create the buyer persona of those you want to buy from you. This is the basis of the strategy.
customer loyalty
Your store, your image and your product have to be in line with the customer profile. Have you checked this? We leave you this post so you can get your ecommerce up to date .
Design your communication plan, your message and your tone. From what you publish on social media to what you send by email or product sheets. Think about your client, what they aspire to, want or dream about. You can use storytelling to tell stories that they identify with, or generate content that is useful to them, such as looks for different occasions in their daily life.
Create campaigns that excite and impact. To do this, you must have a Marketing Plan well aligned with the points above. You must speak the same language as your client, make them laugh or get excited. Don't leave them indifferent, make them feel something!
We confess that we have implemented this plan with both established brands and small brands that wanted to win the hearts of their customers from the first minute. The truth is that, in all cases, emotional marketing strategies have managed to build customer loyalty , which has been reflected in an increase in their sales.
At Mediamode , our digital marketing agency for fashion companies, we can help you reach the hearts of your customers. Contact us!
Do you want to become a lovemark? Pay attention!
In fashion, we make people feel with our clothes; we get the client to develop a style, a form of expression with the combinations they make. Fashion consists of feeling, dreaming and aspiring.
For example, consumers of ethical brands dream of a better world. Consumers of kuwait email list guest brands aspire to look perfect at all their events, and mothers aspire to have their babies dressed in a catalogue.
Therefore, to start working on emotional marketing , these are the tasks you have to start with:
First of all, think about your customer. Ideally, you should create the buyer persona of those you want to buy from you. This is the basis of the strategy.
customer loyalty
Your store, your image and your product have to be in line with the customer profile. Have you checked this? We leave you this post so you can get your ecommerce up to date .
Design your communication plan, your message and your tone. From what you publish on social media to what you send by email or product sheets. Think about your client, what they aspire to, want or dream about. You can use storytelling to tell stories that they identify with, or generate content that is useful to them, such as looks for different occasions in their daily life.
Create campaigns that excite and impact. To do this, you must have a Marketing Plan well aligned with the points above. You must speak the same language as your client, make them laugh or get excited. Don't leave them indifferent, make them feel something!
We confess that we have implemented this plan with both established brands and small brands that wanted to win the hearts of their customers from the first minute. The truth is that, in all cases, emotional marketing strategies have managed to build customer loyalty , which has been reflected in an increase in their sales.
At Mediamode , our digital marketing agency for fashion companies, we can help you reach the hearts of your customers. Contact us!