Therefore, the action plan consisted of the following stages:
Posted: Sat Jan 18, 2025 6:57 am
Analysis of the company's target audience
Detailed competitor analysis
Audit of the current customer group
Based on this data, we developed a strategy for promoting and maintaining the account.
Target audience analysis
We receive initial data on audience portraits from the client in the brief using leading questions. This information allows us to determine which audience segments the client is currently focused on, whether there are any specific limitations or preferences.
Then, based on this information, we conduct our own afghanistan phone number list market-based audience analysis. First, we go into competitor groups, study their active participants, go to profiles and describe the target audience portraits. Second, we look at the audience by key queries in search engines. This helps to determine the most relevant values of age and gender who are looking for a product/service. Third, we study cases in this niche and write out which audiences worked best.
As a result, we received 5 main segments for this project. The next step was to break down each segment into such components as: selection criteria, needs, pains, objections, motivation, etc. Based on this information, we created a mind map, and then transferred the main information to the strategy.
Example of one segment
Competitor Analysis
At the beginning, we write out a list of 20 competitors, which includes both the options proposed by the clients themselves and those selected by us based on the quality of promotion in social networks. Then we highlight the 5 best representatives from the point of view of analysis, that is, who most actively uses social networks, connects different promotion methods, spends large advertising budgets.
Detailed competitor analysis
Audit of the current customer group
Based on this data, we developed a strategy for promoting and maintaining the account.
Target audience analysis
We receive initial data on audience portraits from the client in the brief using leading questions. This information allows us to determine which audience segments the client is currently focused on, whether there are any specific limitations or preferences.
Then, based on this information, we conduct our own afghanistan phone number list market-based audience analysis. First, we go into competitor groups, study their active participants, go to profiles and describe the target audience portraits. Second, we look at the audience by key queries in search engines. This helps to determine the most relevant values of age and gender who are looking for a product/service. Third, we study cases in this niche and write out which audiences worked best.
As a result, we received 5 main segments for this project. The next step was to break down each segment into such components as: selection criteria, needs, pains, objections, motivation, etc. Based on this information, we created a mind map, and then transferred the main information to the strategy.
Example of one segment
Competitor Analysis
At the beginning, we write out a list of 20 competitors, which includes both the options proposed by the clients themselves and those selected by us based on the quality of promotion in social networks. Then we highlight the 5 best representatives from the point of view of analysis, that is, who most actively uses social networks, connects different promotion methods, spends large advertising budgets.