How to gain visibility on the Internet? The keys to SEO and SEM

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Nowadays, the importance of being visible on the Internet is indisputable. We have the solution, SEO / SEM.
At BCM Marketing we want to show you possible online strategies to improve your SEO/SEM positioning. And thus achieve being in the spotlight of your clients or potential clients.

Search Engine Marketing (SEM)

First of all, we will talk about Search Engine Marketing ( SEM ). It is an online marketing strategy that allows you to gain visibility in the paid results of search engines.

To do this, the first thing you need to know is Google Adwords. A service offered by japan email list Google that allows you to appear in search results when a user uses keywords. This way, your ads will be seen by an audience that is interested in what you offer.

The way it works is very simple. Google charges the customer for each click made on its ad. This in turn constitutes a dynamic advertising method for the user, since the cost becomes an ideal reflection of the traffic gained on the website thanks to Google.

The advertiser also specifies the maximum amount he is willing to pay for each click. Not all keywords have the same price. These ads usually appear at the top of search engines or on the right-hand side, indicating that it is an ad.

Search Engine Optimization (SEO)

Secondly, we find Search Engine Optimization ( SEO ). This focuses on organic search results, that is, those that are not paid for. The objective is to improve the visibility of a website in search results by trying to appear among the top positions. In this way, we will have a much greater chance of reaching a client or potential client.

What are the mechanisms that Google uses to determine your organic position in search engines? Well, Google uses a series of algorithms that allow it to place your company in a better or worse position. These in turn can be classified into two groups:

On-site . This is concerned with internal factors of the page that determine its relevance. They ensure that the website is optimized so that the search engine understands its content. Here we enter into keyword optimization strategies , loading time, user experience, and others.

Off-site . This is the part that focuses on factors external to the website. Here we would find aspects related to the number and quality of the links linked to our website, presence on social networks, mentions in local media, brand authority and performance in search results.

Now that you know what kind of online strategies you can use to improve your search engine rankings, it's time to get started on improving your business's performance.