AdWords Success: Create Your Landing Page

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A landing page is where a searcher goes after they click on your ad. A landing page has one purpose and one purpose only: to sell.

“Landing pages are key to success,” says Sam Brinks of TeamSnap. “Without good landing pages, your visitors really won’t know what to do.”

There are five elements to consider when creating a high-converting landing page:

Clear added value : When a potential buyer lands on your page, it should be obvious what the product or service is and how it will improve their lives.
Call to Action : Your landing page should encourage your visitor to make a purchase.
Short form : Don't make the purchase difficult by asking for too much information.
Trust Elements : Everything from user reviews and testimonials to customer logos will help build trust, especially if they are genuine, relevant, and fresh.
Easy-to-use content : Whether it's bulleted lists, video demos telemarketing in belize or both, make sure the buyer has comprehensive information about your product or service for the shopper who needs to know a little more before they click "buy now."
The Anatomy of a Software Landing Page Infographic
( Source )

Learn more about high converting landing pages:
5 Secrets to a High Converting Landing Page

Lucy and Unbounce's Story: How a Landing Page Tool Can Change Your Life

How to Use Psychology to Create Landing Pages That Convert

Step 3 for AdWords Success: Bid on Keyword
Are keywords the most important part of an AdWords search campaign?

That's according to Amy Presun, digital marketing manager at Platforms. "Keywords can easily make or break campaigns," Presun says.

Before we get into keywords, let's go back to the basics. AdWords is an auction.

Auction
Reminder: AdWords is an auction ( Source )

But not this kind of auction. Instead of a regular auction where you bid on cars or cows, in AdWords you bid on keywords.

What does that mean? It means you're asking Google to show your ad when someone searches for a particular term in exchange for paying them every time someone clicks on your ad.

You only want to bid on keywords that closely relate to your products or services. A simple trick is to do a scan of your website. What terms are frequently used? The closer you can get to choosing keywords that are relevant to your business, the more likely you are to get clicks from users that are looking for what you offer.

“I like to use keywords as my starting point when building a new campaign,” Presuhn says. “After identifying keywords to target, writing ad copy comes easier.”

“Know what search terms your potential customers are using,” says David Dearing of Touch Point Digital Marketing . “Use Google’s keyword tool to determine which words and phrases are most popular, and create ads around those terms, prioritizing the most commonly used terms. Also, be sure to use variations of words and terms, as not everyone will search the same way.”

Types of matches

Google will ask you to select a match type for each keyword you bid on.

What is the match type? This refers to how closely Google matches your keyword to what the user is searching for. Options include exact, phrase, modified broad, and broad.