What were the tasks we faced:

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And after several years, even without SEO support or any site modifications, the site dominates search results in its niche (TOP3) and brings new clients to the customer.The purpose of this article is to talk about the nuances of cooperation with government organizations and our approach to implementing such projects as smoothly and efficiently as possible.

In the spring of 2019, we began working on a 9-month project to promote the Republican Center for Immunoprophylaxis under the Ministry of Health of the Kyrgyz Republic. The project was implemented with the support of UNICEF.


Development, launch and support of the RCI website on the domain privivka.kg
Processing and editing content for posting on the website, as well as translating some of the content into Kyrgyz
SEO website optimization
PR campaign to increase the popularity of vaccination: croatia whatsapp number list organizing the release of articles, radio broadcasts, posts and stories from local influencers on Instagram
PPC (pay per click) in Google Ads, Facebook & Instagram Ads, Odnoklassniki to promote the vaccination "#VaccinesAct" and the launched website
Creation, setup and design of social network accounts and their transfer to colleagues from RCI for use
Development of an SMM strategy, as well as training and consultations for the SMM specialist of the RCI team during the project
What was in the beginning?
There was a lot of documentation, booklets and brochures with information about vaccination,
The purchased domain privivka.kg , on which the site was to be placed
Registered pages on Facebook & Instagram, but without a common style and design and stable publications
Getting Started and First Nuances
The first nuance arose at the stage of forming the technical task for the development of the site. In such projects , we always write the technical task for the Customer, simply receiving from him the basic introductory information with the main wishes.

This approach is the key to further comfortable work, since there is no point in expecting a complete and detailed technical specification from people who are not constantly involved in website development and are not professionals in this area.

Usually, when developing a website, the designer starts from the logo and corporate colors/fonts of the company. But in our case, this was not the case. We also had to take on the task of developing the logo and identity.