Source: Article originally published in English on Hubspot.com based on data collected by HubSpot. Vende Más offers the Spanish translation. Author: Kipp Bodnar
The economic impact of COVID-19 is undeniable. Businesses around the world are learning how to adapt to these new circumstances. We are all learning how to operate in a constantly changing “new normal.”
That’s why from now through the end of June, we’ll be publishing trend data week france email list over week for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. We plan to add additional cutouts, like channel and region, over time.
This week, we’ve added an extra dimension to our data set: company size. You can explore all of the data we’ve published here .
About the data
These insights are based on aggregated data from over 70,000 HubSpot customers worldwide.
The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*
The charts in this post are measured with a benchmark on the y-axis. The benchmark for each metric was calculated by taking weekly averages from January 20, 2020, to March 9, 2020.
HubSpot's customer base data reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy.
*The spread of COVID-19 has had a different timeline in different regions, so we’re using the World Health Organization’s declaration of a global pandemic on March 11, 2020 as our “official” start date.
NOTE: Because data is aggregated from HubSpot customer companies, please note that individual companies, including those within HubSpot, may differ based on their own markets, customer base, industry, geography, locale, and/or other factors.
What we are seeing
After a slight uptick the week of March 30, both the number of new deals created and deals marked as closed in HubSpot CRM declined the week of April 6, particularly in EMEA and LATAM. The Easter holiday contributed in part to a weekend dip in deal volume across all regions, but deal creation was already declining before the holiday. As a leading indicator of future revenue, continued declines in deal creation here do not bode well for April and Q2 sales results. We will be watching this metric closely.
Sales teams are sending about 50% more email to prospects than they were pre-COVID, but responses continue to fall. Last week, sales response rates hit an all-time low for 2020 at 2.1%, a lower response rate than Christmas week 2019.
Like last week, those in marketing are having more success. Customers still seem willing to engage with marketing materials, as open rates are up another 8% this week. Marketing email volume has begun to level off week-over-week, but total email sent volume is still much higher than pre-COVID levels.
Buyer-initiated chat and database growth suggest interested customers are still out there. Chat volume, despite declining last week, is still well above pre-COVID averages. Database growth currently sits at February levels; while the aggressive growth of the past few weeks has slowed, it’s encouraging to see the metric still holding steady with historical averages for now.
Surprisingly, businesses of all sizes were hit almost equally. Our data showed that buyers demonstrated neither a preference for supporting small businesses, nor a desire to buy from more established and stable companies.
How metrics changed in March
The number of deals created continues to decline, particularly in EMEA and LATAM.
After a slight end-of-quarter rebound the week of March 30, the number of deals created fell 11% the week of April 6.
Deals created Total
Deals created are down across all regions. North America saw the smallest decline (down 3% in the week of April 6). EMEA and LATAM had the biggest drop at 19% and 16%, but it’s worth noting that business closures for Easter may have contributed to the drop in these regions.
Deals created by macro region
Deals created by macro region
Deals created by macro region
Deals created by macro region
Closed deals also fell 19%, though we expect to see this happen between a quarter-ending week and the first week of a new quarter. Some of this decline may come from the 15% drop in deals created the week of March 23, but most of that impact will likely be felt in the coming weeks, so expect this number to continue to change. We’ll be watching it closely.
- Board index
- All times are UTC
- Delete cookies
- Contact us