Marketing statistics are the compass that guide your SaaS strategy
Posted: Wed Dec 04, 2024 8:20 am
The solution
The Genwords team proposed a strategy based on keywords that reflected the specific needs and characteristics of each target country.
After identifying these keywords through regional customer profiling and their most frequent searches related to fuel economy and mobility, we developed content and downloadable materials for the Quadminds website.
As a result, we saw exponential growth in keyword rankings across all three target countries between March 2021 and March 2022.
We learned that SEO exercises, which often become a formality delegated to tools like Google Keyword Planner, do not always have to be fully automated.
The tools used to find the most searched keywords on a specific topic can produce combinations of terms that are too general for our objectives.
In this case, we decided to generate the keywords manually, taking into account:
The profile of the desired leads by country.
SaaS services provided by Quadminds and its applications.
The supply chain environment and sustainability.
The result was the creation of highly targeted downloadable content and materials, with topics such as online traceability, route optimization and delivery improvement, all focused on experiences in the target countries.
Go Sensor
Sensor Go is a SaaS company that offers security applications and markets sensors to reduce risks. Its software covers a wide range of monitoring: from seismic activity to air quality, including interconnectivity quality.
Sensor Go approached Genwords with the aim of generating more leads through greater visibility in search engines.
The challenge was heightened by the characteristics of its products, which paradoxically made the company go unnoticed in the huge volume of searches on seismology, the Internet of Things or carbon dioxide concentration.
The solution
At Genwords we decided to reinforce the Sensor Go page using one of mexico whatsapp mobile phone number list the most effective SEO tools: longtail keywords .
These are so highly specialized that, although they have a low search volume, they are extremely effective at attracting specific leads.
Our strategy focused on the production of 86 pieces of content over 12 months, all of them with a strong focus on the use of longtail keywords.
As a result, we managed to position 20 keywords among the first results on Google .
Working alongside Sensor Go, we have reinforced our belief in the power of “long-tail” keywords such as “CO2 search engine”, “culture of prevention” and “measuring instrument”.
Aulica
Aulica is an accounting and administrative management app designed for Argentine schools. It offers the management of a school's entire business: from registration to the monitoring of the number of tuitions sold.
The Genwords team proposed a strategy based on keywords that reflected the specific needs and characteristics of each target country.
After identifying these keywords through regional customer profiling and their most frequent searches related to fuel economy and mobility, we developed content and downloadable materials for the Quadminds website.
As a result, we saw exponential growth in keyword rankings across all three target countries between March 2021 and March 2022.
We learned that SEO exercises, which often become a formality delegated to tools like Google Keyword Planner, do not always have to be fully automated.
The tools used to find the most searched keywords on a specific topic can produce combinations of terms that are too general for our objectives.
In this case, we decided to generate the keywords manually, taking into account:
The profile of the desired leads by country.
SaaS services provided by Quadminds and its applications.
The supply chain environment and sustainability.
The result was the creation of highly targeted downloadable content and materials, with topics such as online traceability, route optimization and delivery improvement, all focused on experiences in the target countries.
Go Sensor
Sensor Go is a SaaS company that offers security applications and markets sensors to reduce risks. Its software covers a wide range of monitoring: from seismic activity to air quality, including interconnectivity quality.
Sensor Go approached Genwords with the aim of generating more leads through greater visibility in search engines.
The challenge was heightened by the characteristics of its products, which paradoxically made the company go unnoticed in the huge volume of searches on seismology, the Internet of Things or carbon dioxide concentration.
The solution
At Genwords we decided to reinforce the Sensor Go page using one of mexico whatsapp mobile phone number list the most effective SEO tools: longtail keywords .
These are so highly specialized that, although they have a low search volume, they are extremely effective at attracting specific leads.
Our strategy focused on the production of 86 pieces of content over 12 months, all of them with a strong focus on the use of longtail keywords.
As a result, we managed to position 20 keywords among the first results on Google .
Working alongside Sensor Go, we have reinforced our belief in the power of “long-tail” keywords such as “CO2 search engine”, “culture of prevention” and “measuring instrument”.
Aulica
Aulica is an accounting and administrative management app designed for Argentine schools. It offers the management of a school's entire business: from registration to the monitoring of the number of tuitions sold.