Account based marketing and content marketing

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Now that you have the names of the key decision makers at each account, you'll create new content for them. This content should speak not only to the issues facing those specific employees, but also to the specific company.

Remember that account-based marketing targets decision-makers in order to close new business . For this reason, this content should focus on the individual deals you would like to close with each specific decision-maker.

With this step, you may begin to see how ABM and inbound marketing can be used together, as it is clear that quality, compelling content plays a crucial role in achieving your goals on strategic accounts.


4. Choose the right channel
Even with the best content to reach your accounts, it won't be afghanistan phone number library very effective if you don't use the right channels to promote it. It's important to choose the right ways to do it , based on what's most effective for a given organization or decision-maker.

This is where it can be helpful to know where each target “lives” online . The Pew Research Center Demographics of Social Media Users does a great job of profiling users of five major social media platforms:

Facebook,
Pinterest,
Instagram,
LinkedIn,
Twitter.
This should give you insight into which channels people in each account are most likely to use and how they consume the content you tailor for each of them.