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Posted: Sat Jan 18, 2025 4:58 am
"We wanted to pick an AI use case where we knew how to measure AI upfront, but I also didn't want to threaten anyone's safety or job security," Gross explained.
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This approach meets business needs and helps alleviate employee concerns about AI replacing their roles.
Specific use cases may include:
Competitive Analysis: Use artificial intelligence to collect and analyze competitor data more effectively.
Messaging and targeting: Leverage artificial intelligence to create and test marketing messages across different channels.
Lead Scoring: Implement an AI-driven lead scoring model to increase sales effectiveness.
Gross emphasized the importance of choosing use cases that can be measured before and after AI implementation to clearly show ROI.
social media marketing world
When you attend Social Media Marketing World, you'll receive wallis and futuna islands email list professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Expand your reach, dramatically increase your engagement, and increase your sales. Be the marketing hero your company or clients need!
As a valued reader, you can save $550 on an all-access pass if you act now. Offer ends Friday!
Get details
This approach meets business needs and helps alleviate employee concerns about AI replacing their roles.
Specific use cases may include:
Competitive Analysis: Use artificial intelligence to collect and analyze competitor data more effectively.
Messaging and targeting: Leverage artificial intelligence to create and test marketing messages across different channels.
Lead Scoring: Implement an AI-driven lead scoring model to increase sales effectiveness.
Gross emphasized the importance of choosing use cases that can be measured before and after AI implementation to clearly show ROI.