Travel case. Quiz selects a sanatorium, increases conversion and helps managers

[sohanuzzaman57]

Kristina Samokhina from the Webelement agency is on the line . I want to share our case for the booking service for vouchers in the sanatoriums of the Caucasian Mineral Waters. I will tell you how a quiz helped to get more than a thousand applications for 162 rubles in 2 months of the low season.

Client and task
The Kurort26 service selects vacation packages to the sanatoriums of KavMinVody and has been operating since 2011. The Webelement agency has been promoting Kurort26 for over 6 years. We are belgium phone number list constantly testing new tools and services, as we needed to scale and increase the flow of incoming applications. The site has a quiz for lead generation.

Quiz banner on the website of a travel booking service
Quiz banner on the site

Objective: Increase lead generation by 25%

Campaign period: from March 23, 2024 to the present. In the case, we will look at statistics until May 31

Traffic: Yandex Direct - contextual advertising and YAN

Geo: all of Russia

Search for working hypotheses
We have already tested advertising traffic to the quiz on another client, as a result the conversion increased and the leads were of high quality. We decided to try here too, but first we experimented with the quiz itself:

1. Launched a quiz with a gift - after completing it, they sent a postcard with an image of KavMinVody. Lead generation increased, but the option itself was difficult to send, a lot of hassle. Refused.

2. Launched a quiz for the seasons, for example, sanatoriums for the New Year or in the low season a quiz with sanatoriums where there are discounts for early booking.