Master Class: News in Email Marketing and Marketing Automation
Posted: Wed Dec 04, 2024 7:21 am
This is the 3rd consecutive year that Digital Response has organised a Master Class event to share with attendees the knowledge and expertise acquired over the years and in our daily work with our clients.
In this case, we wanted to share an event with Selligent , a B2C marketing platform, to give the Master Class a different and much more comprehensive approach.
On behalf of Digital Response , the presentation will netherlands mobile phone number list be given by Jordi Puig , General Manager, and Alejandra Castellano , Lead Email Developer, who will shed some light on the latest innovations in the field of email:
Interactive Emails
AMP for Email
Gmail Promotabs
Dynamic content
As for Selligent , Pablo Rueda , Head of Partnership Iberia, and Iñaki Bigatá , Solution Consultant, will be in charge of showing the most advanced aspects of automated marketing:
Artificial intelligence
Mobile: geolocation and integration with beacons
Examples of omnichannel
Last Friday, October 25, the 1st Master Class took place in Barcelona and next Wednesday, November 13, it will be Madrid 's turn .
Loyalty emails also add many points to an Email Marketing Automation strategy. They have the function of taking care of the customer and giving them reasons to continue trusting the brand. What type of loyalty email can we implement? From those that remind the subscriber how many points they have accumulated to those that remind them how many points they need to get a specific offer or change their tier. Below we see two good examples from Sephora and Tous .
This relaxed day gives us the opportunity to meet many of you, meet again with attendees from previous editions and, why not? exchange ideas and impressions and resolve doubts.
We invite you to sign up for the Madrid Master Class! Places are free but limited. They will be assigned in the same order in which reservations are made.
BOOK YOUR PLACE NOW!
Finally, here is the video of the Master Class we did last year. Take note.
In this case, we wanted to share an event with Selligent , a B2C marketing platform, to give the Master Class a different and much more comprehensive approach.
On behalf of Digital Response , the presentation will netherlands mobile phone number list be given by Jordi Puig , General Manager, and Alejandra Castellano , Lead Email Developer, who will shed some light on the latest innovations in the field of email:
Interactive Emails
AMP for Email
Gmail Promotabs
Dynamic content
As for Selligent , Pablo Rueda , Head of Partnership Iberia, and Iñaki Bigatá , Solution Consultant, will be in charge of showing the most advanced aspects of automated marketing:
Artificial intelligence
Mobile: geolocation and integration with beacons
Examples of omnichannel
Last Friday, October 25, the 1st Master Class took place in Barcelona and next Wednesday, November 13, it will be Madrid 's turn .
Loyalty emails also add many points to an Email Marketing Automation strategy. They have the function of taking care of the customer and giving them reasons to continue trusting the brand. What type of loyalty email can we implement? From those that remind the subscriber how many points they have accumulated to those that remind them how many points they need to get a specific offer or change their tier. Below we see two good examples from Sephora and Tous .
This relaxed day gives us the opportunity to meet many of you, meet again with attendees from previous editions and, why not? exchange ideas and impressions and resolve doubts.
We invite you to sign up for the Madrid Master Class! Places are free but limited. They will be assigned in the same order in which reservations are made.
BOOK YOUR PLACE NOW!
Finally, here is the video of the Master Class we did last year. Take note.