What is the Experience Economy and how you can take advantage of technology
Posted: Wed Jan 15, 2025 8:45 am
Marketing was originally created with the aim of adding value, cambodia whatsapp data promoting and selling both products and services. And to achieve this, throughout its history, it has tried to analyse and understand human behaviour in depth in order to identify the mechanisms that lead people to buy. Therefore, it is not a set of immutable and unalterable techniques and strategies; rather, it needs to evolve and adapt to constantly offer results and achieve what is required of it at any given time.
And what does this mean? That new marketing is increasingly complex and personal . The approach tends to be gradually more heterogeneous , because it knows that each individual has specific tastes, interests and needs. It is no longer enough to send generic messages to reach large audiences; now it is about reaching person to person, through their emotions and feelings . That is why we are starting to hear terms like experiential marketing and Experience Economy .
How can the Experience Economy leverage technology?
If there is one field that can leverage technology to explore an immense world of possibilities, it is the field of experience. According to Dynata's 'The New Experience Economy' study , approximately one in four consumers is already in favor of participating in virtual experiences in the metaverse that may include trips, concerts or visits to museums. And this number will most likely continue to grow in the coming years, as this technology improves and gains in popularity.
And what does this mean? That new marketing is increasingly complex and personal . The approach tends to be gradually more heterogeneous , because it knows that each individual has specific tastes, interests and needs. It is no longer enough to send generic messages to reach large audiences; now it is about reaching person to person, through their emotions and feelings . That is why we are starting to hear terms like experiential marketing and Experience Economy .
How can the Experience Economy leverage technology?
If there is one field that can leverage technology to explore an immense world of possibilities, it is the field of experience. According to Dynata's 'The New Experience Economy' study , approximately one in four consumers is already in favor of participating in virtual experiences in the metaverse that may include trips, concerts or visits to museums. And this number will most likely continue to grow in the coming years, as this technology improves and gains in popularity.