As SEO becomes increasingly important for B2B companies, long-tail SEO strategies are key to standing out amongst fierce competition. According to a list of armenia consumer email report by HubSpot , 69% of marketers are investing in SEO in 2021. However, in a highly competitive market, it is becoming difficult to achieve sufficient results with traditional methods alone.
That's where long-tail SEO comes in. Long-tail SEO is a strategy that focuses on keywords that have low search volume but have a clear user need. Because these keywords have less competition and address a more specific need, they tend to rank higher in search engines and improve conversion rates.
However, simply creating content targeting long keywords will not produce the results you expect. In this article, we will explain the importance, points to note, and practical steps to achieve results with long-tail SEO.
I hope this article will be of use especially to B2B companies that are just starting to get started on SEO, and to companies that are already working on it but have not seen results.
What is Long Tail SEO?
Long-tail SEO is an SEO strategy that focuses on keywords with specific search needs and low search volume. Long-tail keywords not only have low competition, but also tend to have higher conversion rates than big keywords. First, let's look at the meaning of long-tail and the background of the development of long-tail SEO.
What does the long tail mean?
The concept of the long tail is a term widely used in the fields of business and economics. It generally refers to a situation where a large number of niche products dominate the market, rather than a few hit products. This idea was proposed by Chris Anderson , and it states that a large number of small products form a larger market in total than a small number of large products.
Image of the long tail
(Source: ResearchGate )
In the context of SEO, "long tail" refers to low competition, highly specific keywords that have low search volume but are relevant to your business and can reach high quality prospects who are likely to convert.
The background to the development of long-tail SEO
There are two main factors behind the development of long-tail SEO. The first is the increase in searches for long-tail keywords. According to a study by Backlinko that analyzed 306 million US keywords, 91.8% of search terms were long-tail keywords.
In addition, according to a study by Corporate Web Services , long-tail keywords account for 70% of all search traffic and have a conversion rate 2.5 times higher than big keywords. As these studies show, the number of long-tail keywords is overwhelmingly greater than that of big keywords.
Secondly, the sheer amount of content on the Internet has grown enormously, making general keywords extremely competitive.
For example, searching for "project management tools" on Google returns about 52 million pages, whereas searching for "project management tools construction" returns only about 5.7 million pages. Long-tail keywords tend to have less competition, making them more likely to get high results in a particular field.
In particular, B2B companies are well suited to long-tail SEO because they can provide highly specialized information. By enriching highly specialized content with long-tail SEO, you can appeal to your knowledge and authority and effectively cultivate purchasing desire among potential customers.
