Estimate the likelihood that the link target will influence

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So maybe it's the case that this link you're going after is no followed or it doesn't pass ranking influence, for some reason — it's JavaScript or it's an advertising link or whatever it is — but it does pass real visitors who may buy from you, or amplify you, or be helpful to achieving your other business goals. D) Growing topical authority. So this is essentially saying, "Hey, around this subject area or keyword area, I know that my website needs some more authority. I'm not very influential in this space yet, at least not from Google's perspective.


If I can get some of these links, I can help to prove to Google and, potentially, to gambling data russia some of these visitors, as well, that I have some subject matter authority in this space." E) I want to get some visibility to an amplification-likely or a high-value audience. So this would be things like a lot of social media sites, a lot of submission type sites, places like a Product Hunt or a Reddit, where you're trying to get in front of an audience, that then might come to your site and be likely to amplify it if they love what they see.


Okay. So these are our goals. Step 2: that goal Second, I'm going to ask you to estimate the likelihood that the link target will pass value to the page or to the section of your site. This relies on a bunch of different judgments. You can choose whether you want to wrap these all up in sort of a single number that you estimate, maybe like a 0 to 10, where 0 is not at all valuable, and 10 is super, super valuable.