There are scenarios in which you might

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The guidelines recommend that each forward-facing department of a multi-department model should have distinct categories, and it’s considered a local SEO best practice to do the same for multi-practitioner scenarios, too. Diversifying your categories for multi-entity listings can sometimes lessen Google filtering some of your listings out of their results because you no longer have more than one entity competing for the same category terms. A good way to think about category diversification for multi-entity models is that Google’s permission to have more than one listing gives you the opportunity to increase the number of categories your overall brand can select.


Instead of just having 10 categories, your total company could theoretically gambling data philippine target 20, 30, 40, etc., substantially improving your potential visibility across a far wider array of search phrases. 5) When and why might I choose a less popular category?


encounter a set of local rankings you’re having extra trouble breaking into. For example, your physical location might put you just outside the map radius Google appears to be drawing for that search phrase, or your competitors may be discouragingly strong or dense on the ground.