6 Email Campaign Types for Small Businesses
Posted: Sun Jan 12, 2025 6:00 am
Chris Duncan
Aug 25 | 4 min read
Today there are about 30.2 million small businesses in the United States. That’s about 99.7% of business within the U.S.
Since there are many small businesses out there, then you might wonder how to increase your conversions. This article will take a look at the 6 different email campaign types for small businesses. Read on to discover these different types and watch your conversions soar in no time.
What Is Email Automation?
Email automation is when you can send action-triggered or timed emails to subscribers. It’s a great way to welcome new subscribers, send out a list of emails over time, celebrate birthdays, etc.
It’s one of the most effective ways to communicate with your audience since it’ll allow you to generate more conversions. You can take into account their behavior, characteristics, the date that you’re sending the emails, etc.
It also lets you send out an email when you otherwise wouldn’t. When someone just signs up for your email list then an automated email can be sent out thanking them for signing up and welcoming them. They’re a great way to increase your clickthrough rates and increase your sales.
Why Use Email Marketing?
One of the top reasons that email marketing is relevant in 2021 and beyond is because you can monetize your list. Your contacts are yours instead of having to build your business elsewhere. Facebook and Google can always turn twitter database off certain features, while the contacts on your email list will still be yours.
Email marketing is a way to stay connected to your audience through mobile devices, desktop devices, etc. Through email marketing automation you can send out automatic emails to your subscribers.
Email marketing also allows you to perform A/B testing to see what works and what doesn’t. This is a way to test out your emails and see what has a higher click-through rate, open rate, or conversion.
1. The Welcome Email
Set up an automated welcome email. Whether they’re going to receive automatic emails after the initial welcome email or not is entirely up to you. Automation allows you to customize not just with what you send, but when you send it as well.
The most effective email strategy is to use email automation by sending out a series of a few different emails. Make sure that you invite them to check out your social media pages as well. Avoid spam scores by having the emails automatically sent out not long after someone signs up.
Welcome emails are a clear way to boost your metrics. They tend to have higher click-through and open rates than other marketing emails.
It’s also a great way to build brand awareness and start off your partnership on the right foot. Subscribers will be more likely to read your upcoming emails after that.
Aug 25 | 4 min read
Today there are about 30.2 million small businesses in the United States. That’s about 99.7% of business within the U.S.
Since there are many small businesses out there, then you might wonder how to increase your conversions. This article will take a look at the 6 different email campaign types for small businesses. Read on to discover these different types and watch your conversions soar in no time.
What Is Email Automation?
Email automation is when you can send action-triggered or timed emails to subscribers. It’s a great way to welcome new subscribers, send out a list of emails over time, celebrate birthdays, etc.
It’s one of the most effective ways to communicate with your audience since it’ll allow you to generate more conversions. You can take into account their behavior, characteristics, the date that you’re sending the emails, etc.
It also lets you send out an email when you otherwise wouldn’t. When someone just signs up for your email list then an automated email can be sent out thanking them for signing up and welcoming them. They’re a great way to increase your clickthrough rates and increase your sales.
Why Use Email Marketing?
One of the top reasons that email marketing is relevant in 2021 and beyond is because you can monetize your list. Your contacts are yours instead of having to build your business elsewhere. Facebook and Google can always turn twitter database off certain features, while the contacts on your email list will still be yours.
Email marketing is a way to stay connected to your audience through mobile devices, desktop devices, etc. Through email marketing automation you can send out automatic emails to your subscribers.
Email marketing also allows you to perform A/B testing to see what works and what doesn’t. This is a way to test out your emails and see what has a higher click-through rate, open rate, or conversion.
1. The Welcome Email
Set up an automated welcome email. Whether they’re going to receive automatic emails after the initial welcome email or not is entirely up to you. Automation allows you to customize not just with what you send, but when you send it as well.
The most effective email strategy is to use email automation by sending out a series of a few different emails. Make sure that you invite them to check out your social media pages as well. Avoid spam scores by having the emails automatically sent out not long after someone signs up.
Welcome emails are a clear way to boost your metrics. They tend to have higher click-through and open rates than other marketing emails.
It’s also a great way to build brand awareness and start off your partnership on the right foot. Subscribers will be more likely to read your upcoming emails after that.