Do your due diligence but don’t make it an investigative
Posted: Sun Jan 12, 2025 5:50 am
We had a feeling this was the case because we get responses like this one from writers at Bustle and HubSpot, respectively: “I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “ “Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.
” The media relations specialists knew that the former writer loved cats and gambling data india the latter writer loved Outkast because they followed them on Twitter. If you have a list of target publications or writers you’d like to reach out to, make sure you’re: Following them on social channels to start building connections and getting a sense of who they are as people Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird.
mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate. 3. Emails should be short and straightforward Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness. But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.
” The media relations specialists knew that the former writer loved cats and gambling data india the latter writer loved Outkast because they followed them on Twitter. If you have a list of target publications or writers you’d like to reach out to, make sure you’re: Following them on social channels to start building connections and getting a sense of who they are as people Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird.
mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate. 3. Emails should be short and straightforward Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness. But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.