Uplifting content that simply makes the day a bit brighter

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I hope these eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year. My completely personal answer to this question is that I want my town’s local business district, with its local flavor and diversity of shops, to still be there after a vaccine is hopefully developed for COVID-19. But that’s just me. Inspiring your customers’ allegiance to keeping your business going might be best supported by publicizing some of the following: The economic, societal, and mental health benefits proven to stem from the presence of small, local businesses in a community.


Your philanthropic tie-ins, such as generating a percentage of sales to worthy local women number data causes — there are so many ways to contribute this year. The historic role your business has played in making your community a good place to live, particularly if your brand is an older, well-established one. I hear nostalgia is a strong influencer in 2020, and old images of your community and company through the years could be engaging content. Any recent improvements you’ve made to ensure fast home delivery, whether by postal mail or via local drivers who can get gifts right to people’s doors.


for a shopper. We’re all looking for a little extra support these days to keep our spirits bright. Be intentional about maximizing local publicity of your “extra reason” to shop with you. Your local newspaper is doubtless running a stream of commentary about the economic picture in your city, and if your special efforts are newsworthy, a few mentions could do you a lot of good. Don’t underestimate just how reliant people have become on the recommendations of friends, family, and online platforms for sourcing even the basics of life these days.