After leading with a personalized intro

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The media relations specialists knew that the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter. If you have a list of target publications or writers you’d like to reach out to, make sure you’re: Following them on social channels to start building connections and getting a sense of who they are as people Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird.


Do your due diligence, but don’t make it an investigative mission. Remember: The gambling database goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate. 3. Emails should be short and straightforward Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness. But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.


it’s important to get right to the meat of what you’re pitching and why. Make sure to include: A link to the full content project (don’t ask if they want to see it — just provide everything they need) Why you think the project is a good fit for their readers Bullet points explaining the key relevant takeaways that would appeal to their audience Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.