Use lead magnets
Posted: Sun Jan 12, 2025 4:49 am
Use lead magnets to attract subscribers and build your email list. Lead magnets are incentives delivered to customers in return for their email addresses.
The best lead magnets help your audience solve their problems or achieve their goals. For example, a guide to backyard gardening would appeal to people interested in gardening, while a tax write-off checklist would appeal to small business owners. Give your audience something useful, and you can begin building trust while gaining permission to send them emails.
This lead magnet on I Will Teach You To Be Rich offers a free chapter when users opt-in:
5. Automate
Develop automated systems that make it easy to deploy email nurturing campaigns. Start with subscribe forms that make it easy for your audience to opt-in (and download your lead magnets).
Pop-up forms, exit intent forms, sidebar, and footer forms all work. Set up autoresponder ig database campaigns that are triggered on opt-in and deliver a sequence of scheduled emails to new subscribers. You can still send one-off emails to your list, but automation will free up time to focus on business growth.
6. Segment your lists
If you have multiple audience personas, or your content spans multiple fields of interest, it’s a good idea to segment your lists. Doing so can dramatically increase your opt-in, open, and conversion rates.
For example, if you operate a building supply store, you might have one list for do-it-yourself customers and another for high-volume contractors. Each audience is likely to be interested in different content and deals, so segmenting your lists makes it easier to deliver the right message to the right person at the right time.
7. Test your emails
A/B testing is a great way to improve your affiliate email marketing results consistently. Start with a “control,” or the email you always send. Then, create an alternative version. Send each version to an equal number of people on your list to see which performs best. The winner becomes your new control, and you can continue testing alternatives against it until you’re confident you’re sending the best version.
Ready to earn more money? Use these affiliate email marketing tips to develop a successful campaign that builds your audience and boosts commissions.
The best lead magnets help your audience solve their problems or achieve their goals. For example, a guide to backyard gardening would appeal to people interested in gardening, while a tax write-off checklist would appeal to small business owners. Give your audience something useful, and you can begin building trust while gaining permission to send them emails.
This lead magnet on I Will Teach You To Be Rich offers a free chapter when users opt-in:
5. Automate
Develop automated systems that make it easy to deploy email nurturing campaigns. Start with subscribe forms that make it easy for your audience to opt-in (and download your lead magnets).
Pop-up forms, exit intent forms, sidebar, and footer forms all work. Set up autoresponder ig database campaigns that are triggered on opt-in and deliver a sequence of scheduled emails to new subscribers. You can still send one-off emails to your list, but automation will free up time to focus on business growth.
6. Segment your lists
If you have multiple audience personas, or your content spans multiple fields of interest, it’s a good idea to segment your lists. Doing so can dramatically increase your opt-in, open, and conversion rates.
For example, if you operate a building supply store, you might have one list for do-it-yourself customers and another for high-volume contractors. Each audience is likely to be interested in different content and deals, so segmenting your lists makes it easier to deliver the right message to the right person at the right time.
7. Test your emails
A/B testing is a great way to improve your affiliate email marketing results consistently. Start with a “control,” or the email you always send. Then, create an alternative version. Send each version to an equal number of people on your list to see which performs best. The winner becomes your new control, and you can continue testing alternatives against it until you’re confident you’re sending the best version.
Ready to earn more money? Use these affiliate email marketing tips to develop a successful campaign that builds your audience and boosts commissions.