Email Marketing and Black Friday
Posted: Wed Dec 04, 2024 6:34 am
The countdown has begun: Black Friday 2022 is truly upon us .
Offers are going crazy, consumers are getting ready to buy products also in view of Christmas, marketers and strategists are betting everything on the most anticipated weekend of the year to revive the fortunes of the last quarter, it's a real race to the last mile to attract the attention and interest of potential customers.
In a well-studied and articulated marketing strategy, the days immediately preceding Black Friday are those that are usually dedicated to email marketing activities. After an effective lead generation activity , ADS campaigns , now is the time to make the most of the acquired contacts and email marketing campaigns are , without a doubt, the most effective card to play.
Booming offers, eye-catching creativity, curious objects: everything is allowed to create successful campaigns.
The real challenge?
Attracting the user's attention at one of the moments when the latter is most inundated with messages.
Here are some valuable tips to keep in mind to set up successful campaigns.
#1 Email Marketing and Black Friday: Get In Advance
There are consumers who like to buy at the last minute and those who prefer to plan their purchases in advance.
Remember that Black Friday actually opens the doors to Christmas sales , take advantage of it in this perspective too.
It is interesting to engage your audience early with newsletter sequences and teaser initiatives : it creates anticipation for the offers but, at the same time, also provides interesting content such as a personalized gift guide.
Don't forget to personalize your newsletters with recommended products in line with your users' expectations, it will be an effective way to provide quality content.
Build anticipation with the first few submissions and communicate scarcity and urgency in the final stages , at the end of the long weekend and when offers expire.
#2 Effective Email Marketing Campaigns ? Invest in Segmentation!
The secret to a successful email list of angola consumer email marketing campaign is profiling and segmenting your audience .
We have talked about it several times in our blog articles, but in view of Black Friday it becomes even more crucial.
Offer special promotions to users on the shop categories and products they love the most.
Anticipate offers to your highest-purchasing and most loyal customers.
Create additional discounts for those who choose to sign up for the newsletter right on Black Friday.
#3 A Successful Black Friday? Be Creative!
Creativity but without excess: newsletters created in view of Black Friday are often the result of the desire to attract attention at all costs. We recommend that you adopt a minimalist style : creativity is often hidden behind a banner or a beautiful image .
The goal is clear: to stimulate the user to click .
For this reason it is important that they are not distracted and that the CTA is clearly visible .
You can also use animated gifs and game design content to increase engagement .
Offers are going crazy, consumers are getting ready to buy products also in view of Christmas, marketers and strategists are betting everything on the most anticipated weekend of the year to revive the fortunes of the last quarter, it's a real race to the last mile to attract the attention and interest of potential customers.
In a well-studied and articulated marketing strategy, the days immediately preceding Black Friday are those that are usually dedicated to email marketing activities. After an effective lead generation activity , ADS campaigns , now is the time to make the most of the acquired contacts and email marketing campaigns are , without a doubt, the most effective card to play.
Booming offers, eye-catching creativity, curious objects: everything is allowed to create successful campaigns.
The real challenge?
Attracting the user's attention at one of the moments when the latter is most inundated with messages.
Here are some valuable tips to keep in mind to set up successful campaigns.
#1 Email Marketing and Black Friday: Get In Advance
There are consumers who like to buy at the last minute and those who prefer to plan their purchases in advance.
Remember that Black Friday actually opens the doors to Christmas sales , take advantage of it in this perspective too.
It is interesting to engage your audience early with newsletter sequences and teaser initiatives : it creates anticipation for the offers but, at the same time, also provides interesting content such as a personalized gift guide.
Don't forget to personalize your newsletters with recommended products in line with your users' expectations, it will be an effective way to provide quality content.
Build anticipation with the first few submissions and communicate scarcity and urgency in the final stages , at the end of the long weekend and when offers expire.
#2 Effective Email Marketing Campaigns ? Invest in Segmentation!
The secret to a successful email list of angola consumer email marketing campaign is profiling and segmenting your audience .
We have talked about it several times in our blog articles, but in view of Black Friday it becomes even more crucial.
Offer special promotions to users on the shop categories and products they love the most.
Anticipate offers to your highest-purchasing and most loyal customers.
Create additional discounts for those who choose to sign up for the newsletter right on Black Friday.
#3 A Successful Black Friday? Be Creative!
Creativity but without excess: newsletters created in view of Black Friday are often the result of the desire to attract attention at all costs. We recommend that you adopt a minimalist style : creativity is often hidden behind a banner or a beautiful image .
The goal is clear: to stimulate the user to click .
For this reason it is important that they are not distracted and that the CTA is clearly visible .
You can also use animated gifs and game design content to increase engagement .