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When to make a Business Plan?

Posted: Wed Dec 04, 2024 6:34 am
by roselin125#$&*
It also includes information about the products offered by the company, the target audience, the competition and any details that serve to define the lines of action. 

And although it is commonly considered that creating a Business Plan is something complex and confusing, the reality is very different. Every person in charge of Business Development must have the skills to design a good plan in an efficient and clear manner.

The advantage here is that Business Plans follow a defined structure israel whatsapp mobile phone number list and format that will guide you in their construction and design. This guarantees that you can address the really important points and focus on what is necessary. 

The question probably arises here as to when should I make this plan? And the answer is simple: when your company requires it. Business Plans do not have a specific time to be created or executed. Everything responds to the needs of each company. 

Many suggest doing one when setting up the company. However, this can be complicated because at that point we still don't have all the real information about what we're going to be facing. 

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For this reason, Business Plans are commonly made when the company is considering a change of sector or an incursion into a new market. As it is the Business Developer's action tool, it is only applied when the company needs it. 

At this point we must mention that in the world of marketing and sales everything is variable and adaptable. That is why your Business Plan will have to be related to the company's own objectives and approaches.

However, there are certain points that should always be included, and they will be addressed depending on the company's goals and objectives. These fundamental points are always included at the beginning of the Business Plan, and they are: 

Define the product or service to be marketed
By defining the main product or service, it will be much easier to focus efforts and actions on proper promotion and marketing. In addition, you will be able to have a broader vision of the public you will be targeting. 

Delimit the segment of the target audience to which it is specifically directed
Having your target audience clearly defined and segmented is extremely important for one reason: resource utilization . If you do not have your ideal clients clearly identified, you are likely to waste efforts on prospects or allies who will not be able to become clients. 

Indicate which departments are involved in the marketing process
Although the Business Development Department is the one that designs the Plan, there are many areas of the company that will be involved in its execution. It is essential to clearly define the roles and responsibilities of each one in order to ensure efficient and organized work. 

Propose a projection of the results of both the product and the company in general
The best way to achieve a goal is to clearly identify the target you want to reach. Having a realistic projection of the results will help you identify the best strategies to achieve them. 

After presenting these points, we must go into a more in-depth business development of the information. Starting with a detailed and objective description of the company, and its objectives or expectations regarding the product.