It's not just about optimizing processes. You have to focus on the workers, says expert.
Posted: Tue Jan 07, 2025 7:08 am
No company will be successful if it does not first assess the market . Nor will it grow if it does not constantly analyse how sales are developing and what it can do to increase them.
This is not just about improving processes, but also about paying special attention to the workers involved in their implementation.
Hugo Sánchez, professor at the School azerbaijan number screening of Management of the University of Piura , recommends following four steps to boost a business's sales:
1. Conduct an analysis. Using the sales performance data, quickly analyze the salespeople in this area so that you can divide them into three groups: high, medium, and low-performing salespeople.
2. Focus on the most effective. Examine those who are considered sales 'stars'. This will help you discover what mental abilities, personality traits and interests lead them to be successful in their positions.
3. Motivate employees. Find out what the profiles of average and low-performing salespeople are. Once you have identified their characteristics, compare them with those of your 'star' workers.
Talk to employees who are not doing a good job and try to direct them toward what you want to achieve.
Thus, little by little, it will lead them towards the performance of people who have a better level.
4. Improve your selection. Always keep in mind the qualities of the workers who sell the most so that, in the future, when hiring, you only hire personnel who share the same attributes.
This is not just about improving processes, but also about paying special attention to the workers involved in their implementation.
Hugo Sánchez, professor at the School azerbaijan number screening of Management of the University of Piura , recommends following four steps to boost a business's sales:
1. Conduct an analysis. Using the sales performance data, quickly analyze the salespeople in this area so that you can divide them into three groups: high, medium, and low-performing salespeople.
2. Focus on the most effective. Examine those who are considered sales 'stars'. This will help you discover what mental abilities, personality traits and interests lead them to be successful in their positions.
3. Motivate employees. Find out what the profiles of average and low-performing salespeople are. Once you have identified their characteristics, compare them with those of your 'star' workers.
Talk to employees who are not doing a good job and try to direct them toward what you want to achieve.
Thus, little by little, it will lead them towards the performance of people who have a better level.
4. Improve your selection. Always keep in mind the qualities of the workers who sell the most so that, in the future, when hiring, you only hire personnel who share the same attributes.