Steps to create an effective Welcome Program
Posted: Wed Dec 04, 2024 6:21 am
Automation is gaining more and more allies, especially when it comes to Email Marketing. Email Automation is all about advantages, saving time and costs . Today we will see what steps we should follow to create an effective Welcome Program and we will see a very good example .
1- Decide how many emails will make up the Welcome Program
First of all, we need to decide how many emails will make up our Welcome Program. The number will vary depending on the needs of each brand, the type of products it sells, and the objectives set for each of the emails. Therefore, there is no exact number. For example, let's imagine that we are a hotel chain. We could design a Welcome india mobile phone number list Program with 3 emails, the first of which is a welcome email to welcome the subscriber. The second could be an email to provide a little more information about the chain , the location of its hotels, and its social media profiles. Finally, we can create a third email where we offer the subscriber a discount for making a reservation.
2- Choose the message and objective of each email
As we mentioned in the previous point, each of the emails we send must have a specific objective . It is not worth sending just for the sake of sending. Once we have decided on the objectives, the next step is to prepare a message that helps us convey what we want to communicate . What kind of objectives can we set ourselves? Here is a list:
Obtain more information about the user: sex, date of birth, preferences and tastes, etc.
Make the company/brand known
Inform the user about what they will receive from us
Lead the user to take action by offering them a discount or gift
3- Set the time lapse between each of the emails
At this point we must establish the frequency of sending all the emails that are part of the welcome program. Normally, the first email is sent at the time the user registers and tends to be a welcome email that, as its name indicates, welcomes the subscriber. The second one could be sent between 5 – 10 days after having sent the first one, everything will depend on the sending policy of each company / brand. The last one could be sent between 5 – 10 days after having sent the second one . Remember that you know the profile of your subscribers better than anyone else, you will know what the perfect frequency is so as not to overwhelm them but also not let them forget about you.
4- Analyze the results and make modifications if necessary
Many times success is achieved through trial and error, and in this case, that is the case. It will be essential to see what results we get from our Welcome Program to see if we need to make changes or not . As we say: “Always find a better way”, so don’t get stuck and always look for ways to improve your strategy and results. You can even consider having a Welcome Program for a while and then changing it or establishing just one welcome email.
Below we will show you a Welcome Program from the Timex company that, although it is no longer implemented, is a very good example.
STEP 1- Get their email
Before sending any email, we need to capture the user's attention and get their email address. In this case, Timex implemented a pop-up that appeared when a user accessed the e-commerce site. The message was clear: leave me your email address and you will receive a 15% discount on your first purchase. As we can see, they use the principle of reciprocity to get the user to subscribe. That is, they offer a discount in exchange for their registration.
1- Decide how many emails will make up the Welcome Program
First of all, we need to decide how many emails will make up our Welcome Program. The number will vary depending on the needs of each brand, the type of products it sells, and the objectives set for each of the emails. Therefore, there is no exact number. For example, let's imagine that we are a hotel chain. We could design a Welcome india mobile phone number list Program with 3 emails, the first of which is a welcome email to welcome the subscriber. The second could be an email to provide a little more information about the chain , the location of its hotels, and its social media profiles. Finally, we can create a third email where we offer the subscriber a discount for making a reservation.
2- Choose the message and objective of each email
As we mentioned in the previous point, each of the emails we send must have a specific objective . It is not worth sending just for the sake of sending. Once we have decided on the objectives, the next step is to prepare a message that helps us convey what we want to communicate . What kind of objectives can we set ourselves? Here is a list:
Obtain more information about the user: sex, date of birth, preferences and tastes, etc.
Make the company/brand known
Inform the user about what they will receive from us
Lead the user to take action by offering them a discount or gift
3- Set the time lapse between each of the emails
At this point we must establish the frequency of sending all the emails that are part of the welcome program. Normally, the first email is sent at the time the user registers and tends to be a welcome email that, as its name indicates, welcomes the subscriber. The second one could be sent between 5 – 10 days after having sent the first one, everything will depend on the sending policy of each company / brand. The last one could be sent between 5 – 10 days after having sent the second one . Remember that you know the profile of your subscribers better than anyone else, you will know what the perfect frequency is so as not to overwhelm them but also not let them forget about you.
4- Analyze the results and make modifications if necessary
Many times success is achieved through trial and error, and in this case, that is the case. It will be essential to see what results we get from our Welcome Program to see if we need to make changes or not . As we say: “Always find a better way”, so don’t get stuck and always look for ways to improve your strategy and results. You can even consider having a Welcome Program for a while and then changing it or establishing just one welcome email.
Below we will show you a Welcome Program from the Timex company that, although it is no longer implemented, is a very good example.
STEP 1- Get their email
Before sending any email, we need to capture the user's attention and get their email address. In this case, Timex implemented a pop-up that appeared when a user accessed the e-commerce site. The message was clear: leave me your email address and you will receive a 15% discount on your first purchase. As we can see, they use the principle of reciprocity to get the user to subscribe. That is, they offer a discount in exchange for their registration.