A name that is also an invitation
Posted: Tue Jan 07, 2025 6:07 am
The Fireman Case
This case, however, is radically different from those just mentioned. In the video published on the brand's YouTube channel, in fact, we do not see any athletes attempting daring stunts. On the contrary, we see a firefighter saving a kitten from a house fire. The POV technique, the music, the state-of-the-art editing and the sincerity of the images disorientate us from the first seconds. The firefighter pulls the unconscious kitten found on the floor out of the house and the music, which becomes increasingly loud and hopeful, accompanies and builds the audience's emotions. In the end, the kitten recovers thanks to the firefighter's timely care. The final graphic reminds us that all of this was filmed with a GoPro. We immediately associate all the emotions we just felt with the brand.
In this case, the brand was not afraid to stress and extend the boundaries of the contents linked to the brand itself. It bet and won.
A place that encompasses three different ways of ecuador whatsapp resource conceiving catering services: eat in, take away and delivery. Studying naming and logo to express this and more. Much more.
Food, cooking, chefs. We can't take it anymore. Finding something new in the most inflated of sectors.
Even in communication it is still a matter of ingredients. To be balanced properly. Here there was Italianness but with an international language. Authorship but without snobbery and above all without "star" prices. The welcome of the place but also the ease of a bistro.
The most classic of inspirations: the mother.
Food communication is full of grandmothers, aunts, mothers who pop up from restaurant signs or product packaging. For the new name, the family mood could be interesting, but it had to be pruned of a certain homely rhetoric that would not have married well with the innovative character of the place.
The mother had to be there, but lively and brilliant. For this purpose, she was made to lose an “M” and gain an accent. A stimulus was missing, an invitation to go to that very mother there, or rather that Mamà. To go to “alMamà”.
All handmade. Like the pasta sheet.
AlMamà immediately emerged as a name that, in its graphic development, did not need further iconographic support. It needed not only a written trademark, i.e. a logotype, but a sign that evoked manual skill and authorship: a real signature.
This case, however, is radically different from those just mentioned. In the video published on the brand's YouTube channel, in fact, we do not see any athletes attempting daring stunts. On the contrary, we see a firefighter saving a kitten from a house fire. The POV technique, the music, the state-of-the-art editing and the sincerity of the images disorientate us from the first seconds. The firefighter pulls the unconscious kitten found on the floor out of the house and the music, which becomes increasingly loud and hopeful, accompanies and builds the audience's emotions. In the end, the kitten recovers thanks to the firefighter's timely care. The final graphic reminds us that all of this was filmed with a GoPro. We immediately associate all the emotions we just felt with the brand.
In this case, the brand was not afraid to stress and extend the boundaries of the contents linked to the brand itself. It bet and won.
A place that encompasses three different ways of ecuador whatsapp resource conceiving catering services: eat in, take away and delivery. Studying naming and logo to express this and more. Much more.
Food, cooking, chefs. We can't take it anymore. Finding something new in the most inflated of sectors.
Even in communication it is still a matter of ingredients. To be balanced properly. Here there was Italianness but with an international language. Authorship but without snobbery and above all without "star" prices. The welcome of the place but also the ease of a bistro.
The most classic of inspirations: the mother.
Food communication is full of grandmothers, aunts, mothers who pop up from restaurant signs or product packaging. For the new name, the family mood could be interesting, but it had to be pruned of a certain homely rhetoric that would not have married well with the innovative character of the place.
The mother had to be there, but lively and brilliant. For this purpose, she was made to lose an “M” and gain an accent. A stimulus was missing, an invitation to go to that very mother there, or rather that Mamà. To go to “alMamà”.
All handmade. Like the pasta sheet.
AlMamà immediately emerged as a name that, in its graphic development, did not need further iconographic support. It needed not only a written trademark, i.e. a logotype, but a sign that evoked manual skill and authorship: a real signature.