A guest post opens up greater visibility

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Increase your followers on social networks
As explained in the previous points, by having new visitors thanks to guest blogging, you will attract more followers to your social network profiles.

What happens with links included in guest posts?
This is important for both the guest author and the blog owner who is guest blogging. Google currently penalizes forced or abusive link building practices (related to SPAM and bad SEO practices, which encourage the proliferation of forced or unnatural links). You may have heard Matt Cutts say a few years ago that this is exactly why Google might penalize your guest post.

But be careful!
Even though it is a real threat and could happen panama phone number to you, I believe it should not be taken too literally. Let me explain: the search engine does not look favorably on, and normally penalizes, articles with very forced links, written by spammers or of very poor quality (very short, repetitive, with topics far from yours, with poorly constructed links, coming from networks that commercialize posts or links, etc.). In short, to avoid problems, accept in your blog or write only original and quality posts , never include more than two or three of your links, and make sure they do not all refer to the same URL or only to the home page of your website.

Diversify!
As a website owner, also avoid having relationships with bloggers who are not trustworthy or who may be involved in the practice of selling and buying links because, if they are penalized, they could also negatively affect your blog (if in doubt, it is better to prevent and use the rel=”nofollow” attribute for these links).