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You can scale their hours up or down to adapt them to your current needs Possibility for full-time employment: If the consultant proves valuable for your business during the fractional engagement period, you can onboard them full-time with much less risk as you’re already familiar with their skills and personality When To Hire a Fractional Marketing Consultant You should hire a fractional marketing consultant when you’re at a crossroads or not moving the needle with your existing marketing efforts. Here are some common signs that you need a consultant’s guidance: Your sales are declining, or you can’t retain clients Your You’re not visible to the


right audiences You’re transitioning to digital marketing or want to iran number screening explore new channels Your marketing operations are disorganized and lack direction You’re launching a new product or service You’re doing a rebrand This list is by no means definitive. You can seek out a fractional marketing consultant whenever you need to—that’s what fractional hiring is all about. Get in touch with a consultant as soon as possible to prevent problems from escalating or avoid missing crucial growth opportunities. How To Choose the Best Fractional Marketing Consultant When screening and interviewing fractional marketing consultants, consider the following traits before deciding who to hire: Trait Why It’s Important Immediate availability The expert should be available to start working as soon as possible.