GA4 and Universal Analytics: What’s the difference?
Posted: Tue Jan 07, 2025 4:05 am
In 2020, Google launched Google Analytics 4 (GA4), the latest iteration process of the Google Analytics platform. GA4 replaces Universal Analytics (commonly known as UA) as the default for measuring digital analytics in Google Analytics. Currently, Google has announced that GA4 will be the only choice starting next year. After reading this, you will get all the essential information about Google Analytics 4 and Universal Analytics.
About GA4?
The officially recommended property type for Google Analytics is Google Analytics 4 (GA4). Known as App+Web Property, with its first implementation in beta. Why Web+Application? Instead of splitting these different platform visits jamaica phone number into separate GA properties, the new property can track both app and website visits in a single Google Analytics property. This App+Web property was renamed Google Analytics 4 and shipped in fall 2020. (GA4). Check out this comparison of Google Analytics 4 and Universal Analytics if you like watching videos. It explains how they work, how to access the two different property types, and what they look like.
Can you have diverse viewpoints in GA4?
This is not available in GA4 at this time (April 2022). Last year, it was considered a “Google Analytics best practice” to have at least three different “views” in a Google Analytics property. The “Master” view would be one of these views and would contain goal tracking, filtered data, and other data customizations. Google also recommends using a “Test” view to test new filters and goals before running them in the master view. As a backup, Google recommended an unfiltered view that shows all the unnecessary data. The core component of Google Analytics was “Views,” so it will be exciting to see when these will be included in GA4.
About GA4?
The officially recommended property type for Google Analytics is Google Analytics 4 (GA4). Known as App+Web Property, with its first implementation in beta. Why Web+Application? Instead of splitting these different platform visits jamaica phone number into separate GA properties, the new property can track both app and website visits in a single Google Analytics property. This App+Web property was renamed Google Analytics 4 and shipped in fall 2020. (GA4). Check out this comparison of Google Analytics 4 and Universal Analytics if you like watching videos. It explains how they work, how to access the two different property types, and what they look like.
Can you have diverse viewpoints in GA4?
This is not available in GA4 at this time (April 2022). Last year, it was considered a “Google Analytics best practice” to have at least three different “views” in a Google Analytics property. The “Master” view would be one of these views and would contain goal tracking, filtered data, and other data customizations. Google also recommends using a “Test” view to test new filters and goals before running them in the master view. As a backup, Google recommended an unfiltered view that shows all the unnecessary data. The core component of Google Analytics was “Views,” so it will be exciting to see when these will be included in GA4.