How to promote my business on the Internet

[Himon2413]

Four tips to take advantage of the low cost of social media and thus increase sales.

Image

PERU21 Editorial
Update Date
08/26/2019 - 08:08
Alicce Cabanillas (@alicce on Twitter)The Internet offers companies multiple possibilities to promote products and services without making a large investment.
If you are among those who have been attracted by this potential, but do not have the knowledge or resources to launch a website, take advantage of social media .
Before starting, Pablo Bermúdez, director of Hashtag, clarifies that if your brand is new, you should prioritize its dissemination . "First, people should know that you exist, what you do, where your store is," he says.
Once this first objective has been bahamas number screening achieved, it is time to generate demand. But how to start? Managing networks seems intuitive, but there are businesses that have failed. To avoid this, the Hashtag expert leaves us with four guidelines:
1. Define the methodology . Start by evaluating which social network suits you best. Facebook has 12 million Peruvian users and Twitter , 2.5 million. If you think about YouTube , our country is one of the most visited in the region.
If you are going to go on Facebook, be specific about what you are going to say. Avoid posting like crazy because people get bored. Make a schedule and establish what you will post each day: photos, videos, infographics, texts, etc.
2. Align objectives . This is the stage in which you decide whether your strategy on a particular Internet tool is focused on increasing your sales or positioning your brand.
It is important to understand that whatever network you choose, it is not for direct sales. It is a means to influence and gain trust , which then translates into higher sales.
3. Time to get started . Your brand needs to have a tone of voice. This is defined by the content you put on social media, the time of day you do it (nights, weekends, during the day) and who you target.
Make sure your posts are funny , thought-provoking, or provide value to users. If they are irrelevant, your potential customers may leave in one click. If not, you will create brand ambassadors.
4. Be useful for users . Avoid filling your brand profile with 'publicherrys'. It's not just about placing offers , promotions or informing about prices and products.
For example, if you sell fashion-related items, share the latest trends. After the third or fourth post, invite fans to visit your store.