Using press releases is one of the most efficient ways to reach our india whatsapp mobile phone number list audience. Each press release reaches journalists , influencers and newsrooms who will publish the release, thereby amplifying its dissemination with the goal of generating greater discovery of our message.
Some companies use press releases for the sole purpose of positioning themselves in search engines, but the reality is that the value of press releases is given by the content and how they communicate with their audience . The best way for brands to get attention is by providing useful and quality information.
Google is now discouraging press releases that are intended solely to generate inbound links. Search engine algorithms are becoming more complex and evaluate variables including social trends, user behavior, natural language reading, and context. Therefore, SEO tactics such as the continuous repetition of the same keyword or its inclusion in HTML should be left aside. Spreading attractive and novel messages is what generates genuine readings, social interaction, and visibility among relevant audiences. That is the added value that press releases provide.
Another very important factor in communicating with our audience is the platform we will use to spread the message. Some companies, such as PR Newswire , provide services that go beyond the newsrooms; press releases are distributed among thousands of websites that republish the content disseminated by said medium.
Communicating with your audience using press releases
The goal of communicating with your audience through press releases is to capture the interest generated by the press release and turn it into action , such as registering for an event, downloading a white paper, inducing engagement with the articles published on our site or sharing the content on social networks. Some tips for communicating with our audience through press releases are:
Write from the audience's perspective rather than the brand's, for example, explaining how the ad will make their lives better or solve their problems.
Include a call to action , usually at the top, to convert the public's interest into a concrete action.
Provide fresh and attractive information. Original content is the key to getting attention. Genwords is an example of companies that are dedicated to creating content for different brands, produced by professional writers who include the aforementioned guidelines in each press release to reach the audience.
