Practical Tips for WeChat Marketing
Posted: Mon Jan 06, 2025 10:04 am
How to master this super Chinese app? How to adapt to the unique habits of WeChat users? What can you post on your WeChat account?
This article will give you some tips to better manage your marketing on WeChat.
How to optimize your WeChat account profile?
We recommend creating a “ Service Account ” for B2B companies. This type of account allows content to be sent directly to the subscribers’ discussion list and offers more development features.
the discussion list
Name and Logo
Before naming your WeChat Official Account, test south africa whatsapp resource different names in the search bar to avoid duplication with existing accounts .
If your business only has an English name, we suggest you use the English brand name, accompanied by a relevant Chinese keyword to clarify the business.
For companies with a Chinese name, a combination of the “Chinese-English brand name” (优美科 Umicore) is ideal to make it easier for your customers to find you.
WeChat recommends a logo size of 120 x 120 pixels, but larger square logos, such as 200 x 200 or 300 x 300, are also acceptable, as long as the logo remains clear and recognizable.
Description
It is essential to keep it concise and highlight your main activities in your description.
We suggest specifying where the company is based to make it easier to remember . For example, your subscriber will remember that it is a Belgian biotech company.
This article will give you some tips to better manage your marketing on WeChat.
How to optimize your WeChat account profile?
We recommend creating a “ Service Account ” for B2B companies. This type of account allows content to be sent directly to the subscribers’ discussion list and offers more development features.
the discussion list
Name and Logo
Before naming your WeChat Official Account, test south africa whatsapp resource different names in the search bar to avoid duplication with existing accounts .
If your business only has an English name, we suggest you use the English brand name, accompanied by a relevant Chinese keyword to clarify the business.
For companies with a Chinese name, a combination of the “Chinese-English brand name” (优美科 Umicore) is ideal to make it easier for your customers to find you.
WeChat recommends a logo size of 120 x 120 pixels, but larger square logos, such as 200 x 200 or 300 x 300, are also acceptable, as long as the logo remains clear and recognizable.
Description
It is essential to keep it concise and highlight your main activities in your description.
We suggest specifying where the company is based to make it easier to remember . For example, your subscriber will remember that it is a Belgian biotech company.