Brand advertising makes SEA traffic cheaper
Posted: Mon Jan 06, 2025 10:02 am
There is a higher attention value , because more specific things can be communicated to visitors. Think of site links, product links, location links etc.;
Branded advertising also seems to give a more professional appearance ;
Advertising on your brand name also discourages competitors from advertising on your brand name.
Remarketing for search
Using ' remarketing for search ' we set up a test, in which we only targeted people who had never been to the website. At first glance we see that only targeting new people with ads does not result in a positive overall result. Up until now, a loss in turnover of +/-19% has been recorded. The costs that have been saved compared to the loss of turnover show that branded advertising does indeed have added value.
Another reason to advertise on your brand name is that people often search for brand name + product or category. If you did not advertise on your own brand name, the competitor would be at the top of the search results. Then you would have to buy traffic on generic terms. These are many times more expensive than your own brand name. You venezuela phone data can of course exclude your brand name from the advertising campaigns. Then you will no longer be shown, but the competitor will.
shoes
Conclusion
My opinion is that advertising on your own brand name definitely has an added value. Not only does a redistribution between organic and paid traffic take place, but you can also notice a clear increase in total traffic. On top of that, the costs of advertising on your own brand name are in almost all cases at a very low cpc. So do it!
Want to know more about search engine marketing? Then check out the Frankwatching dossier SEO & SEA .
Matthias Laqueur wrote this article during his employment at Yonego Internet Marketing. If you would like to know more based on the ideas and knowledge in this article, Yonego Internet Marketing will be happy to answer your questions.
Branded advertising also seems to give a more professional appearance ;
Advertising on your brand name also discourages competitors from advertising on your brand name.
Remarketing for search
Using ' remarketing for search ' we set up a test, in which we only targeted people who had never been to the website. At first glance we see that only targeting new people with ads does not result in a positive overall result. Up until now, a loss in turnover of +/-19% has been recorded. The costs that have been saved compared to the loss of turnover show that branded advertising does indeed have added value.
Another reason to advertise on your brand name is that people often search for brand name + product or category. If you did not advertise on your own brand name, the competitor would be at the top of the search results. Then you would have to buy traffic on generic terms. These are many times more expensive than your own brand name. You venezuela phone data can of course exclude your brand name from the advertising campaigns. Then you will no longer be shown, but the competitor will.
shoes
Conclusion
My opinion is that advertising on your own brand name definitely has an added value. Not only does a redistribution between organic and paid traffic take place, but you can also notice a clear increase in total traffic. On top of that, the costs of advertising on your own brand name are in almost all cases at a very low cpc. So do it!
Want to know more about search engine marketing? Then check out the Frankwatching dossier SEO & SEA .
Matthias Laqueur wrote this article during his employment at Yonego Internet Marketing. If you would like to know more based on the ideas and knowledge in this article, Yonego Internet Marketing will be happy to answer your questions.