Here are 5 ways Facebook ads differ from Google ads
Posted: Mon Jan 06, 2025 9:47 am
1. Audience scale
Google processes over 5.8 billion search queries every day, while Facebook has over 1.73 billion active members.
About ninety percent or more of Facebook's advertising revenue comes from mobile devices.
However, you should not miss the opportunity to promote your business through mobile devices.
Your customer's demographic is likely active on both of these sites, so audience size iran number data alone isn't a deciding factor in which option is best for your business. Instead, try thinking about the following:
Is there evidence that their ideal customer frequents these platforms?
Is their product search-driven or social-driven?
No matter how many queries Google receives each day (5.8 billion on average), it won't help a business sell a product if no one is actively searching for it.
It is important to monitor audience growth regardless of the advertising strategy you choose. One possible benefit is a clearer picture of how your advertising activities are performing.
2. Price and return on investment
As an additional factor, price should be considered. While $2.69 is roughly the average cost per click on Google Ads, this figure fluctuates significantly depending on the type of business being promoted.
How does Google's advertising system work?
Online retailers should expect to pay around $1.16 per click on sponsored search, while law firms can expect to spend a whopping $6.75.
How does Facebook's advertising system work?
The cost per click for Facebook ads is often lower than Google AdWords. The average cost per click for a Facebook ad for a clothing retailer is between $0.35 and $0.45. Although the average CPC for all Facebook advertisers is $3.77, finance and insurance is the most expensive industry to advertise in.
In terms of marketing budget, which option is better?
The average cost per click (CPC) on Google Advertising is higher, but it’s important to remember that people clicking on your client’s ads may be further down the sales funnel than you initially thought. While Facebook ads are great for increasing brand recognition, Google ads are generally more effective at reaching consumers just before they make a purchase.
Computer-driven cost is only part of the equation. Cost per action (CPA) is another metric to evaluate to see if your efforts will provide a healthy return on investment to your customers.
CPAs, like CPCs, are very context-dependent. How well you target your ads and how well they convert will determine your success. Don’t let the fact that the average cost per acquisition (CPA) in PPC marketing is expensive discourage you from trying it.
Google processes over 5.8 billion search queries every day, while Facebook has over 1.73 billion active members.
About ninety percent or more of Facebook's advertising revenue comes from mobile devices.
However, you should not miss the opportunity to promote your business through mobile devices.
Your customer's demographic is likely active on both of these sites, so audience size iran number data alone isn't a deciding factor in which option is best for your business. Instead, try thinking about the following:
Is there evidence that their ideal customer frequents these platforms?
Is their product search-driven or social-driven?
No matter how many queries Google receives each day (5.8 billion on average), it won't help a business sell a product if no one is actively searching for it.
It is important to monitor audience growth regardless of the advertising strategy you choose. One possible benefit is a clearer picture of how your advertising activities are performing.
2. Price and return on investment
As an additional factor, price should be considered. While $2.69 is roughly the average cost per click on Google Ads, this figure fluctuates significantly depending on the type of business being promoted.
How does Google's advertising system work?
Online retailers should expect to pay around $1.16 per click on sponsored search, while law firms can expect to spend a whopping $6.75.
How does Facebook's advertising system work?
The cost per click for Facebook ads is often lower than Google AdWords. The average cost per click for a Facebook ad for a clothing retailer is between $0.35 and $0.45. Although the average CPC for all Facebook advertisers is $3.77, finance and insurance is the most expensive industry to advertise in.
In terms of marketing budget, which option is better?
The average cost per click (CPC) on Google Advertising is higher, but it’s important to remember that people clicking on your client’s ads may be further down the sales funnel than you initially thought. While Facebook ads are great for increasing brand recognition, Google ads are generally more effective at reaching consumers just before they make a purchase.
Computer-driven cost is only part of the equation. Cost per action (CPA) is another metric to evaluate to see if your efforts will provide a healthy return on investment to your customers.
CPAs, like CPCs, are very context-dependent. How well you target your ads and how well they convert will determine your success. Don’t let the fact that the average cost per acquisition (CPA) in PPC marketing is expensive discourage you from trying it.