What's the ROI of your mother?
Posted: Mon Jan 06, 2025 9:45 am
LinkedIn is the absolute favorite as the largest online network for business professionals. 75% of IT decision-makers visit LinkedIn at least once a month, a percentage that shows that the ICT sector is extremely well represented on LinkedIn. A trend that we see here is that the iPad is increasingly gaining ground compared to the desktop. Working independently of place and time is increasingly coming to the fore.
At a conference where inbound marketing pro Edwin Vlems is participating in a discussion, a worth-to-retweet statement is inevitable. A charged atmosphere sets in when the infamous question is asked that no one dares to ask: “Yes, but what is the ROI of social media?” Vlems takes the microphone and calmly asks: “ What's the ROI of your mother? ” Simple, powerful, decisive.
ROI is overrated. Of course results can be measured. Of course it makes sense to track the extent to which social networks generate new quotes and customers, but don't get too hung up on it, certainly not in terms of dollar signs. Your mother didn't keep track of every penny for every sandwich she made for you, so that this 'investment' uk phone data would pay off in 20 years.
Why do we expect an outcome in currency?
Why do we expect a monetary return from every small investment on social media, when the investment we make often cannot even be expressed in money? On social media, time is mainly invested, so aren't we comparing apples and oranges? And how much time are we actually talking about?
Small practical example: on Thursday March 27, the day before NM13, I was at Schiphol to accompany Kieran Flanagan and Kimberley Darling to their hotel. Given the inexplicable events that take place during a full moon, it was to be expected that the flight would be delayed. The result: an hour and a half of wandering around Schiphol. So what do you do? Eat pizza and tweet about it. Within an hour I received a response from my Pizza Chef:
pertutti
No ROI can match this
What is the ROI of Per Tutti!'s tweet? Maybe nothing at all, because I'm not at Schiphol that often. Maybe next time I'll go there for a pizza for €6. Was that worth the investment? Who cares? Per Tutti! won my sympathy with a simple tweet. I'm a fan, no ROI can match that. And the reader of this blog sees it too.
At a conference where inbound marketing pro Edwin Vlems is participating in a discussion, a worth-to-retweet statement is inevitable. A charged atmosphere sets in when the infamous question is asked that no one dares to ask: “Yes, but what is the ROI of social media?” Vlems takes the microphone and calmly asks: “ What's the ROI of your mother? ” Simple, powerful, decisive.
ROI is overrated. Of course results can be measured. Of course it makes sense to track the extent to which social networks generate new quotes and customers, but don't get too hung up on it, certainly not in terms of dollar signs. Your mother didn't keep track of every penny for every sandwich she made for you, so that this 'investment' uk phone data would pay off in 20 years.
Why do we expect an outcome in currency?
Why do we expect a monetary return from every small investment on social media, when the investment we make often cannot even be expressed in money? On social media, time is mainly invested, so aren't we comparing apples and oranges? And how much time are we actually talking about?
Small practical example: on Thursday March 27, the day before NM13, I was at Schiphol to accompany Kieran Flanagan and Kimberley Darling to their hotel. Given the inexplicable events that take place during a full moon, it was to be expected that the flight would be delayed. The result: an hour and a half of wandering around Schiphol. So what do you do? Eat pizza and tweet about it. Within an hour I received a response from my Pizza Chef:
pertutti
No ROI can match this
What is the ROI of Per Tutti!'s tweet? Maybe nothing at all, because I'm not at Schiphol that often. Maybe next time I'll go there for a pizza for €6. Was that worth the investment? Who cares? Per Tutti! won my sympathy with a simple tweet. I'm a fan, no ROI can match that. And the reader of this blog sees it too.