Step 11: Arrange the collaboration

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Step 10: Determine the measuring instruments
How are you going to measure that?

Determine now how you want to measure whether you achieve the goal. And which measuring instruments you need to use. If you have formulated measurable performance indicators, it is useful to be able to measure whether you achieve those objectives.

It is of course also important that there is someone in the organization who performs the measurements, analyses and reports. And who provides management with useful analyses tailored to their experience with concrete recommendations for improvement.


Who will you be working with?To get a content strategy off the ground, you often need people inside and outside your organization. You can't realize a content strategy on your own. In most cases, you have to collaborate with colleagues and sometimes with external stakeholders.

If you want a content strategy to actually be implemented, you need to make people responsible for their contribution. Involve them in the development of the content strategy and give them the space to share their problems and ideas with others. By discussing the problems and dividing the tasks and responsibilities, you guarantee that the content strategy will also be implemented, measured, analyzed and improved.

Step 12: Create a new content strategy
Create a new content strategy!Is your content strategy ready? Then you can get started on the next one. Content management is a continuous process. Content changes, objectives change, technology changes, the organization changes and your audience changes. Because circumstances are constantly changing, content strategies need to be taiwan phone data reviewed regularly and adjusted where necessary.

After some time, organize a new workshop and discuss which content strategies were successful and which need to be adjusted. There may be new challenges that also require new content strategies.

Just start at the beginning!
With the content strategy game I have done my best to make developing a content strategy less complicated and above all much more fun. It is my belief that your web project has a better chance of success with a content strategy. And that your own role as a content professional gets more value.

Let me know about your experience with content strategies. Do you have a comment, a best practice or a funny anecdote you want to share? I would love to hear from you.