Don’t just make ‘content,’ take a journalistic perspective and produce impactful material
Posted: Mon Jan 06, 2025 8:53 am
During her journalism career and throughout Zmora’s experience as a writer, she worked to balance and identify what was essential, urgent, and most importantly, what resonated with the audience. She remembered there was this one weekend when both a world news and local news event were taking place, for example.
As she entered the marketing field, she worked to usa whatsapp resource translate her journalistic skills into marketing skills, which involved a more meticulous approach to research, analysis, and storytelling. Having the ability to view brands as a publisher or media company allowed her to see the importance of content as a product. She needed to identify and shift her perspective from viewing marketing as just producing ‘content’ to producing impactful material with both small- and large-scale influence.
From this realization, she changed her approach to content, developing an unwavering commitment to providing reliable, unique, and relevant information while creating a narrative fingerprint. She started focusing on using content as a powerful marketing tool that instills both audience resonance and tangible business impact.
Balance long-term brand vision with short-term performance
As a brand professional, Zmora experienced the responsibility of aiming for long-term goals while ensuring that the content she created was still accessible and aligned with the vision of her superiors, both in terms of language and KPI’s. Through her experience, she has adopted a pragmatic approach to brand performance that simultaneously delivers results and brand visibility, even while prioritizing lead generation.
For example, to help with long-term branding in a new segment while getting short-term leads, her company held a virtual event about virtual events, a tactic Zmora compared to the coffee table book about coffee tables from “Seinfeld.”
As she entered the marketing field, she worked to usa whatsapp resource translate her journalistic skills into marketing skills, which involved a more meticulous approach to research, analysis, and storytelling. Having the ability to view brands as a publisher or media company allowed her to see the importance of content as a product. She needed to identify and shift her perspective from viewing marketing as just producing ‘content’ to producing impactful material with both small- and large-scale influence.
From this realization, she changed her approach to content, developing an unwavering commitment to providing reliable, unique, and relevant information while creating a narrative fingerprint. She started focusing on using content as a powerful marketing tool that instills both audience resonance and tangible business impact.
Balance long-term brand vision with short-term performance
As a brand professional, Zmora experienced the responsibility of aiming for long-term goals while ensuring that the content she created was still accessible and aligned with the vision of her superiors, both in terms of language and KPI’s. Through her experience, she has adopted a pragmatic approach to brand performance that simultaneously delivers results and brand visibility, even while prioritizing lead generation.
For example, to help with long-term branding in a new segment while getting short-term leads, her company held a virtual event about virtual events, a tactic Zmora compared to the coffee table book about coffee tables from “Seinfeld.”