Do you know the Canvas method? When you propose an entrepreneurial idea, you must ask yourself some questions that make it concrete in its form, content and purpose. 1. What market or society need does it respond to? 2. What resources do I have for its development? 3. What population will benefit? 4. In which economic sector is the project to be developed located? The answers to these questions will be resolved by applying the Canvas method, through the development of each of the nine boxes that compose it. Each of them is an essential link with a specific function and objective in the structure and subsequent execution, which gives solidity to the entrepreneurial project.
The Canvas Model is a way of planning and presenting business ideas in an agile, effective, easy to understand and apply way for people or institutions that want to carry out innovative ideas that provide changes in the way of life or the intellect of human beings.
This model was devised by the Swiss Alexander Osterwalder , an expert in business and marketing alternatives, who in 2008 introduced this innovative method of business planning, with the aim of simplifying and facilitating the visualization of a business when it is in its initial phase and in this way, as they say colloquially, "take it by the hand."
The elements of the Canvas Method
1 Value Proposition: Refers to the differential idea that the australia phone number entrepreneur will develop, thinking about benefiting or solving the need of a specific client.
2 Customer Segments: Establish which specific customer our product or service will be targeted or focused on, through a demographic classification by (sex, age, educational level, geographic location).
3 Channels: Identify the most appropriate distribution channels for our products or services to reach the customer or final recipient, which may be online or in person.
4. Customer Relations: Establish the way in which the company will relate to its customers so that they remain and always seek to expand them. In this aspect, the implementation of external communication strategies that guarantee fluidity and feedback between the parties will play a fundamental role, as a sign of consolidation of a successful enterprise in the medium and long term.
5 Sources of Income: Identify the ways to obtain profits (money) for our product or service, including payment systems.
6 Key Resources: It is important to know at this point which elements are essential for the venture to become operational, such as (Human Talent and technological supports such as the web domain) if necessary.
7 Key Activities: Establish what key or essential activities are carried out in our company, in order to generate money.
8 Key Partners: Identify the profile of the partners and suppliers we require for the business idea to be successful.
- Board index
- All times are UTC
- Delete cookies
- Contact us