His main responsibilities include: research and analytics
Posted: Mon Jan 06, 2025 8:45 am
Marketing strategy; brand strategy; marketing communications; online promotion channels; performance marketing; customer loyalty; business analytics and unit economics; financial planning and budgeting; department management and team building; How much does a marketing director earn? The salary range varies greatly depending on the level of the company that is recruiting a specialist for the staff. But several trends can be identified. It is believed that B2B projects have lower salaries on average than B2C, where the income range is tied to the company's rating and the level of the specialist. When searching for a marketing director with 5 years of experience, salary discussions start at 150,000 rubles in Moscow.
In general, the salary range varies from 150 to 300 thousand rubles in the capital. Where to study to become a marketing director? Marketing “burst” into the curricula of Russian universities with the advent of the market economy and has become quite firmly established there. Now marketers are trained by the best educational institutions of the country: Moscow venezuela phone data State University, the Higher School of Economics, St. Petersburg State University, Plekhanov University, the Financial Academy and a hundred smaller universities. Programs in Russian universities are based on classical marketing, only recently, no more than 3 years ago, subjects related to online marketing began to penetrate into the established curricula.
Many future marketing directors prefer foreign universities in Europe, Asia and the USA, choosing to complete master's programs there and receive an MBA in specialized educational institutions. When choosing a program, you need to have an idea of the future specialization and understand your prospects in a specific direction, because marketing in telecom projects is very different from promoting banking products. A diploma in the profile multiplied by practice will give the graduate the opportunity to grow professionally faster and apply for higher positions in the chosen segment. For those who have already built a career in marketing and are planning to move to a management position, but do not want to go through long-term and expensive programs, there is an alternative.
In general, the salary range varies from 150 to 300 thousand rubles in the capital. Where to study to become a marketing director? Marketing “burst” into the curricula of Russian universities with the advent of the market economy and has become quite firmly established there. Now marketers are trained by the best educational institutions of the country: Moscow venezuela phone data State University, the Higher School of Economics, St. Petersburg State University, Plekhanov University, the Financial Academy and a hundred smaller universities. Programs in Russian universities are based on classical marketing, only recently, no more than 3 years ago, subjects related to online marketing began to penetrate into the established curricula.
Many future marketing directors prefer foreign universities in Europe, Asia and the USA, choosing to complete master's programs there and receive an MBA in specialized educational institutions. When choosing a program, you need to have an idea of the future specialization and understand your prospects in a specific direction, because marketing in telecom projects is very different from promoting banking products. A diploma in the profile multiplied by practice will give the graduate the opportunity to grow professionally faster and apply for higher positions in the chosen segment. For those who have already built a career in marketing and are planning to move to a management position, but do not want to go through long-term and expensive programs, there is an alternative.