were first published,

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Most users are still at the top of the funnel, not ready to make a purchase. And with 97% of searches being unbranded, customers are still very much in the research phase of the sales funnel. Despite this, though, Pinterest drives 10 times higher branded searches off-platform as a result. Essentially, Pinterest provides what its name suggests — it’s an online pinboard for ideas and inspiration. That’s why evergreen content performs so well here. Pins can live on for many years after they

continuing to circulate around the site as they’re shared by more users. Expected georgia number screening Pinterest Trends in 2025 Content trends for this year Each year, Pinterest releases their trend predictions for the upcoming year. For 2023, home and garden, beauty and style, pets and wellness continue to be significant drivers of traffic and engagement on the platform. This is unsurprising, given how Pinterest is structured and what most people use it for. If your business is in one of these spaces, it’s worth taking a look at the 2023 Pinterest trend report for insight into the top predictions for the next 12 months. In fact, tools like Pinterest Trends are noticeably similar to those like Google Trends, offering businesses detailed insight into what topics are trending and where they should consider focusing their attention.