In practice, a lot of small sellers can "crush" large brands
Posted: Mon Jan 06, 2025 8:33 am
In essence, the marketplace is a “big electronic shelf” that changes the nature of competition and the rules of the game in retail. Research shows that through marketplaces the buyer gets great advantages, he "sees" all the alternatives, he "hears" all the reviews. Through online shopping the consumer can effectively manage the economy of purchase, order.
Rational motives prevail over the emotional side in the choice panama phone data of goods, and large brands lose many of their competitive advantages. In this article, using research, statistics and our own observations, we will try to answer the following questions: — How is the influence of marketplaces on trade, and on the clothing and fashion market in particular, growing?
How do consumers behave in the context of the growth of marketplaces? — How is this trend being implemented in Kazakhstan? THE GROWING ROLE OF ONLINE TRADE AND MARKETPLACES In this graph (1) , based on PwC data and forecasts, we see the rapid growth of the online share in overall retail: from 7% in 2014 to almost 22% in 2024, with a monetary volume of more than $6 trillion.
Rational motives prevail over the emotional side in the choice panama phone data of goods, and large brands lose many of their competitive advantages. In this article, using research, statistics and our own observations, we will try to answer the following questions: — How is the influence of marketplaces on trade, and on the clothing and fashion market in particular, growing?
How do consumers behave in the context of the growth of marketplaces? — How is this trend being implemented in Kazakhstan? THE GROWING ROLE OF ONLINE TRADE AND MARKETPLACES In this graph (1) , based on PwC data and forecasts, we see the rapid growth of the online share in overall retail: from 7% in 2014 to almost 22% in 2024, with a monetary volume of more than $6 trillion.