Fact checking is important
With social media, the flow of information is faster than with traditional channels. 53 percent of journalists see social media as an important source of information. The question of how reliable a social media message is is of great importance here. Fact checking is and remains an important aspect. It is striking that a large part of journalists indicate that fact checking is done less carefully. Due to the high speed with which information is spread online, they are faced with a dilemma: quickly share possibly incorrect information or check and have the correct information spread.
In addition to the faster flow of information, social media also changes the relationship between PR professionals, journalists and consumers. Journalism and PR professionals are currently in a 'triangle relationship' in which the consumer plays an important role.
Love triangle
This relationship enables PR professionals to be in direct contact with the consumer, gives the opportunity to share information and to realize influence, control and reach. On the other hand, the consumer expects a dialogue that PR professionals must respond to. The new relationship also provides for change for journalists, especially in finding sources and in signaling what is happening in society. In addition, they can use social media to exert pressure on organizations.
Want to read all the results from the research philippines phone data into the role of social media among PR professionals and journalists? Then quickly scroll down to view the infographic. Click on the image for a larger version. You can also download the research report for free .
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