Pinterest Analytics: Clicks and Visitors

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8. Reach of your visual website content
And when you say visual content, you quickly think of Instagram or Pinterest. Now it so happens that Pinterest recently launched Pinterest Analytics . With extensive statistics about your boards and pins . The most interesting data there are the statistics about images from your own website.

Pinterest Analytics - Website Metrics
In the Website Metrics section of Pinterest Analytics you will find two important metrics: Impressions and Reach.

An impression occurs when an image from your website is placed as a pin on Pinterest or appears via a search result or someone else's board. Here it is about the pins, while Reach shows the number of people to whom the image was visible in the relevant period. The number on the left shows the average per day for this data range.

These are great KPIs for branding . However, if you want to go for conversion as a goal, the number of visitors from Pinterest to your website are better KPIs. In the graph below you see a peak, where ten clicks to the website are registered. The line for visitors indicates how many visitors navigated to your website via your profile (your website link). Concrete actions taken and warm leads or prospects!


Finally
This is of course just a selection of the options netherlands phone data to determine, use and analyze concrete KPIs for your social media marketing. Depending on your objectives, vision and target group to be reached, you choose metrics that determine the success of your organization.

Note that not every goal has to have a direct financial component, such as selling a product or service. You may find branding too broad and vague, but concrete goals such as clicks to your website, viewed whitepapers or filled out contact forms via social media visits are also very useful KPIs.

This article has attempted to provide insight into the many, often free, tools and statistics available to measure the return on investment of social media. For the seasoned online analysts, there is of course still enough challenge to delve even deeper into the subject. And theories on classifying your KPIs are also more than available .

I am very curious if these KPIs are useful for you and if there are relevant metrics that you will apply. Let me know in the comments. And if you have an addition to this list, share it with us all.