These are the trends in media 2025
Posted: Mon Jan 06, 2025 6:06 am
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Meta spoke primarily about his fundamental ideas on AI development and about innovations in his Advantage+ program. Advantage+ brings together a wealth of automation in the Meta cosmos.
Artificial Intelligence (AI) is to develop into Artificial General Intelligence. This means that artificial intelligence should be able to learn cognitive functions such as logical thinking, planning and (self-)perception. A topic that Amazon and OpenAI are already researching. In short: AI should be humanized and thus perceive the world the way we do. However, the road to Artificial General Intelligence is still a long one.
“Creative diversification issues”
With this motto in mind, Meta is planning innovations in its Advantage+ Creator. It will soon be possible to create ads and the corresponding text using AI. This should also solve the south korea whatsapp resource annoying issue of the different formats (1:1, 4:5, 9:16). The AI can independently convert the created image into the required format and place text on it.
Of course, monitoring trends is a must at a trade fair. After the BVDW (German Association for Digital Economy) presented its trend report at the beginning of the trade fair, these trends were reinforced again on the second day - but there was no big surprise.
Video remains a guarantee of success
As was the case this year, moving images will remain a key growth factor in 2025. A (net) investment increase of 14% across all devices is forecast for the coming year. The outlook for DOOH (Digital Out of Home), influencer marketing and social ads is similarly positive.
Retail Media – a blessing or a curse?
According to the BVDW, retail media is the biggest growth driver in the coming year - companies' investments here are expected to increase by a whopping 24%. This means that the sector is growing like no other. However, the current lack of professionalism compared to other sectors is seen as critical.
While some traditional channels such as display ads, affiliate or radio/audio are expected to remain relatively stable, there is currently and (as of now) also in the coming years a big loser: Linear TV advertising is consumed by fewer and fewer people.
Digital Marketing with AI – To the Moon?
Even if digital advertising continues to grow, a certain saturation in the market is slowly but surely becoming apparent. It is possible that this can also be linked to the flood of content based on AI-generated content. Due to the mass of content, users no longer know which information they can trust - and which they cannot. Nevertheless, the increase in efficiency through the increasing use of AI should not be demonized too quickly. Companies must ensure that artificial intelligence finds its way into the everyday work of all employees in order to benefit from greater efficiency.
Meta spoke primarily about his fundamental ideas on AI development and about innovations in his Advantage+ program. Advantage+ brings together a wealth of automation in the Meta cosmos.
Artificial Intelligence (AI) is to develop into Artificial General Intelligence. This means that artificial intelligence should be able to learn cognitive functions such as logical thinking, planning and (self-)perception. A topic that Amazon and OpenAI are already researching. In short: AI should be humanized and thus perceive the world the way we do. However, the road to Artificial General Intelligence is still a long one.
“Creative diversification issues”
With this motto in mind, Meta is planning innovations in its Advantage+ Creator. It will soon be possible to create ads and the corresponding text using AI. This should also solve the south korea whatsapp resource annoying issue of the different formats (1:1, 4:5, 9:16). The AI can independently convert the created image into the required format and place text on it.
Of course, monitoring trends is a must at a trade fair. After the BVDW (German Association for Digital Economy) presented its trend report at the beginning of the trade fair, these trends were reinforced again on the second day - but there was no big surprise.
Video remains a guarantee of success
As was the case this year, moving images will remain a key growth factor in 2025. A (net) investment increase of 14% across all devices is forecast for the coming year. The outlook for DOOH (Digital Out of Home), influencer marketing and social ads is similarly positive.
Retail Media – a blessing or a curse?
According to the BVDW, retail media is the biggest growth driver in the coming year - companies' investments here are expected to increase by a whopping 24%. This means that the sector is growing like no other. However, the current lack of professionalism compared to other sectors is seen as critical.
While some traditional channels such as display ads, affiliate or radio/audio are expected to remain relatively stable, there is currently and (as of now) also in the coming years a big loser: Linear TV advertising is consumed by fewer and fewer people.
Digital Marketing with AI – To the Moon?
Even if digital advertising continues to grow, a certain saturation in the market is slowly but surely becoming apparent. It is possible that this can also be linked to the flood of content based on AI-generated content. Due to the mass of content, users no longer know which information they can trust - and which they cannot. Nevertheless, the increase in efficiency through the increasing use of AI should not be demonized too quickly. Companies must ensure that artificial intelligence finds its way into the everyday work of all employees in order to benefit from greater efficiency.