Grab attention in seconds

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The announcement of the MTV Video Music Awards “Best Female Video” nominations: much shared and much liked.
The announcement of the MTV Video Music Awards 'Best Female Video' nominations: much shared, much liked.


In a time when consumers, online influencers and editors have less and less time, social content is increasingly coming at us in bite-sized chunks. Instagram and Vine are no exceptions. Where YouTube owes its popularity to special videos of a maximum of 10 minutes, users of the social video services only have a few seconds at their disposal. Isn't that a huge limitation for brands?

Quite the opposite! Because the videos only last a few seconds, more people are inclined to press play and watch the entire video. The attention value of a Vine video, for example, is therefore, in contrast to commercials or longer virals, almost always 100%. A great opportunity to get into the minds and hearts of consumers, provided that the video content is relevant and striking enough.

American Apparel shows off new look in provocative video.
American Apparel shows off new look in luxembourg phone data provocative video.

3. Give (literally) a face to the brand
Don't try to tell the whole story of a campaign or brand with a social video: six to 15 seconds are guaranteed to be too short for that. Write down two or three brand values ​​and think about how you can link them together in a relevant and striking way. Use existing content (product, bytes from the campaign) or new content (input from followers or have an animation made). With a good idea and a strong brand, you'll quickly have a social video hit.

Burberry gives an impression of the launch of their new men's collection…
Burberry gives an impression of the launch of their new men's collection.